Editor’s Letter D
atateam are changing the face of signage exhibition and advertising. With the acquisition of Sign Update and Image Reports, they are now able to provide complete market access for manufacturers and suppliers. This can only be good for advertisers and exhibitors within the magazine. The synergy created by the separate entities coming under one umbrella has created an exciting opportunity to take Sign Update to the next level, with the ability to offer its advertisers more exposure.
Co-locating Sign & Digital UK with Printwear & Promotion LIVE was also a bold move which has dusted off the cobwebs from what can be described as a very stoic industry. Having been editor of the magazine for the past year, I have been privy to some of the great advancements in print technology and the growing momentum for sustainable working practices. The change of ownership, style of the magazine and potential for its future feels very much in-line with keeping up with the times.
I will be attending Sign & Digital UK this year to say goodbye to Martin Hinchliffe, an extremely wonderful, patient and kind man, whose dedication to Sign Update has shone through with every conversation we have had. This will also be an opportunity to meet the wider team face-to-face as the magazine is ushered into a new and exciting era. I truly look forward to seeing all the people I have had phone conversations with over the last year at this prestigious and first of its kind joint exhibition.
Kindest regards,
Jordan O’Boyle Editor
SUBSCRIBE Sign Update magazine is available by subscription at the following rate for 12 issues:
Sign Update is available on subscription, priced £14 - UK (free for Signmakers), £20 - Overseas This is free of charge if you supply proof of working within the signage industry. A simple link to your website would be adequate proof.
www.signupdate.co.uk March-April 2024 | 5 |
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