Finishing Tables: Laminators and applicators
Case Study: Trimwel Ltd and Graphtec GB Partnership
Overview:
Trimwel Ltd, based in Dublin, Ireland, has been a leading distributor in the signage industry for 41 years. Trimwel sees itself as a supplier of desirable brands, and Graphtec GB aligns perfectly with this vision, complementing the company’s commitment to offering top- tier products. The company pioneered the Computer Cut Lettering Revolution by distributing 3M 100 Series Sign Vinyl. They offer a full range of Digital and Sign materials to the sign and print industry and are a one-stop-shop for all their customers’ machine and material needs. The company is run by Nick Little who has served as the Managing Director for the past 11 years.
Partnership Duration and Motivation: Speaking with Nick Little, Managing Director, he tells us “Trimwel has been a distributor for Graphtec GB since the early 90s. The motivation behind this enduring partnership is the commitment to providing the Irish market with high- quality machines known for their build quality and reliability. The company focuses on distributing Graphtec GB’s
FC and CE range of plotters, along with the WidLaser range of machines where they are now the established WidLaser reseller to the Republic of Ireland and Northern Ireland markets. The primary target industries include signage, vehicle protection, and other applications within the signmaking sector.
Differentiators of Graphtec GB Machines:
Wanting to know more about what makes Graphtec machines unique, Nick replies, “Graphtec GB machines stand out due to their exceptional build quality and a proven track record. The Irish signmakers value the durability and minimal support needed, contributing to the machines’ reputation in the market.” Nick tells us about Trimwel’s customer- centric approach when supplying Graphtec machines. “Trimwel adopts a customer-centric approach by providing comprehensive support and training. The half-day training sessions, coupled with the user-friendly nature of Graphtec GB machines, ensure that customers feel confident and empowered to maximise the potential of their equipment. The
Recognising the complementary relationship between vinyl lettering and digital print, Trimwel positions itself to meet diverse customer needs.
provision of SignLab Software further enhances the customer’s capabilities, demonstrating Trimwel’s commitment to delivering value beyond the initial purchase. They constantly seek to innovate and educate customers in the varied uses of the machines such as in the automotive industry utilising Graphtec GB machines for applying paint protection film (PPF) in vehicle protection applications.
Relationship Building:
Building and maintaing relationships is essential for a supplier. Nick elaborates by telling us, “Maintaining long-term relationships with customers is a priority for Trimwel. Their six sales representatives actively engage with customers, keeping communication lines open and providing ongoing support. Supplying materials for machine testing not only showcases Trimwel’s dedication to customer success but also allows clients to experience the capabilities of Graphtec GB machines firsthand.”
Future Plans and Developments: Asking Nick what he sees for the future of Trimwel, he tells us, “Trimwel is excited about the WidLaser range and looks forward to its successful integration into the product offerings. It will complement our existing range of machines and further enhance our commitment to the industry and
| 46 | March-April 2024
www.signupdate.co.uk
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