Trends
INDUSTRY LEADERS ACROSS WIDE FORMAT PRINT AND SIGNAGE LOOK TO 2025
FROM SUSTAINABILITY CONCERNS TO A GROWING NEED FOR AUTOMATION, LARGE FORMAT PRINT AND SIGNAGE EXPERTS INCLUDING LARGE FORMAT TRADE PRINTERS, BANNER MATERIAL MANUFACTURERS, FINISHING AND AUTOMATION SPECIALISTS, AND WEB-TO-PRINT PROVIDERS ALL CAST THEIR GAZE TOWARDS THE TRENDS AND CHALLENGES SET TO INFLUENCE THE INDUSTRY IN 2025.
VB MEDIA: CAPITALISING ON WEB-TO-PRINT With businesses getting more savvy about what they want their software to deliver, web-to-print provider VB Media says it’s no longer about having one product to do one job; printers are looking to their software setups to help them reduce mundane elements of their workload and free them up to focus on tasks that deliver real value.
Director, Gavin De Boos, explained: “Without a doubt, 2025 is going to be a big year for software integration and automation. We’re certainly seeing a lot of that in e-commerce implementations that we’re working on with customers. “They don’t just want an e-commerce website that can take orders.
They want it also to enable personalisation or customisations, integrate seamlessly with their production workflow, both in-house and through outsourcing, and then take payment or generate an invoice. “Print businesses, and some non-print businesses too, are increasingly looking for ways to sell print anywhere, anytime, including outside of traditional office hours and beyond their in-house capabilities. For those that embrace that way of working, the future is bright.”
18 | December 2024/January 2025
VENTURE BANNERS: A BOOST IN DEMAND FOR TEXTILE A trade-only large format printer, Venture Banners has experienced a surge in demand for textile products which it predicts will continue into 2025. Scott Conway, director, Venture Banners, said: “While banners and roller
banners have always been the mainstay of our product range, since 2017, sales on our range of flags, stretch products, and textile graphics have grown significantly and now equates to 40% of the business. “It was in response to this continued growth that we expanded our textile capacity last year, adding a third EFI VUTEk FabriVU dye sublimation printer capable of direct-to-substrate and paper sublimation printing. “We don’t anticipate this growth in demand for fabric printing tapering off in 2025, if anything it will probably accelerate. “One area where we’re likely to see this increased demand is for event stands, where lightweight fabric graphics are easy to install, remove, and transport. The graphics can also be washed, reused, and recycled with other textiles, offering environmental benefits to increasingly eco-conscious consumers.” Venture Banners has experienced this increase in eco-consciousness during 2024 and the launch of its Monolith, honeycomb-board-constructed and fully-recyclable alternative to roller banner and stretch fabric stand received overwhelmingly positive feedback.
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