Environment
Nathan Tiller
Dominic Harris
Why are partnerships important to CarbonQuota, and how do you work together to help the industry? DH: Our technology partners are vital because they allow printers to continue using their existing software – no training required – while receiving fully automated carbon data within their current workflows. No separate systems, no spreadsheets, no errors. We’re proud to work with forward-thinking businesses
like Nuneaton Signs, XG Group, The Sign Group, Kolorcraft, Arc-UK, Augustus Martin, and Fero. NT: We also work with space owners such as Global Media (TfL) and global brands such as STUDIOCANAL, who are looking for their suppliers to provide full transparency of their carbon footprint.
What are CarbonQuota’s thoughts on sustainability within the wide-format print industry? DH: The large-format industry is undergoing a sustainability revolution. We know this because we’re actively working with manufacturers of equipment, materials, and inks – and they’re keeping us very busy. A great example is our collaboration with HP, where product carbon footprints will soon be automated.
While the industry may have a reputation for waste, there are huge opportunities to reduce environmental impact through material choices, recycling, and reuse. But most importantly, the industry must start measuring. As the saying goes, you can’t improve what you don’t measure. NT: We are not afraid to say that wide-format has a significant environmental impact. However, it’s a buoyant and exciting sector which is not going anywhere. What end brands are looking for is honesty from their suppliers, and we have lots of evidence that suppliers who provide data about their environmental impact win more business as a result. Ultimately, this transparency creates conditions for clients and suppliers to work together to make businesses more sustainable.
How important is it to be seen as environmentally friendly? DH: Businesses that think sustainability isn’t important must be living under a rock. It’s a mindset issue. We see many printers being pushed by
COMPETITIVE BIDS, AND HAVING ITS RESPECTED BRAND BEHIND US HAS SIGNIFICANTLY INCREASED OUR WIN RATE WITH MORE RESPONSIBLE CUSTOMERS. THEY’VE PROVEN TO BE MORE THAN A PARTNER – IT IS A KEY DRIVER OF OUR
BUSINESS – Darren Moorhouse, head of sales – Europe, ARC UK Technologies
SUSTAINABILITY IS A JOURNEY, AND WE’RE ALWAYS LOOKING FOR HOW WE CAN MINIMISE OUR ENVIRONMENTAL IMPACT. OUR GOAL IS TO REACH NET ZERO, WHICH IS WHY JOINING FORCES WITH CARBONQUOTA IS THE RIGHT DECISION FOR US. THE WORK IT DOES AND THE TRANSPARENCY IT BRINGS ARE GOING TO BE SO IMPORTANT IN HELPING US GET THERE – Dave Gibbons, managing director, KNP
their customers, especially those working with the government, retail, construction, events, or transport sectors. Of course, someone printing a poster for a local barber might not feel that same pressure. But the direction of travel is clear: sustainability is becoming a business imperative. NT: One of the most important things we do is help with communication. This sector will never be considered environmentally friendly, so that’s not a phrase we suggest people use. Instead, we’re here to help you have an honest conversation and lead you and your customers to products that have a lower environmental impact.
In the most recent Widthwise survey, more than 50% of companies suggested it was important to appear environmentally friendly; however, only 15% of those asked said sustainability was a priority. What does this say about the industry, and is this similar to your findings? DH: These findings reflect what we see every day. There’s growing awareness, but sustainability still isn’t a top priority for many. The fact that only 15% of respondents said it was a priority shows that while businesses recognise the importance of being environmentally friendly, they’re not yet acting with urgency. This aligns with our experience: many printers are waiting for customer demand or regulatory pressure before making changes. At CarbonQuota, we’re working to shift that mindset
by making sustainability practical, accessible, and commercially beneficial. By embedding carbon data directly into existing workflows, we remove the barriers – no extra systems, no complexity, just actionable insights. We also help printers win more business by
proving their environmental credentials, which turns sustainability from a cost into a competitive advantage. Our mission is to make carbon measurement second nature in the industry, so that sustainability becomes a standard, not a selling point.
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