Business | Talking Point
Co-founder of Women in Signs and Graphics
You hosted a segment at Sign & Digital UK’s Explains Lounge and have done for several years now. How important are events like these to your cause? Sign & Digital UK 2025 marked our fourth consecutive year of hosting a panel. Participating in these events is crucial for promoting our group and the work we do. It helps us attract more attention, gain new members, and increase our visibility within the industry.
Why is this group important for the industry? Representation and role models are crucial for this platform’s significance. It’s essential for young women, and people in general, to recognise that there are numerous opportunities available to them in the industry. This awareness helps break stereotypes and highlights the diverse pathways that women can pursue within the field.
You have a very good working relationship with Soyang’s Sarah Fenna, what is your relationship with her, and how did you two cross paths? In 2019, Sarah and I met at Sign & Digital UK. When I shared my idea for creating a platform for women in the industry, she was very excited as she had been thinking along the same lines. It was truly a matter of timing. Since then, Sarah and I have maintained constant communication about the current and future plans for Women in Signs and Graphics. I’d also like to say we have developed a friendship that extends beyond our involvement with WSG.
How integral has she been in helping push the Women in Signs and Graphics message?
Sarah’s knowledge and contacts in the industry have played a crucial role in developing the platform, and I can confidently say that without her, it would have been difficult to gain support from the industry.
As a women’s group, did you do anything to mark International Women’s Day? We organised an afternoon catch-up and drinks, which we promoted across our LinkedIn platform. We consistently share information that highlights women’s achievements, not just within the industry but also globally.
You mentioned that initially the majority of people you dealt with professionally were male. How far would you say this statement has changed? My perspective hasn’t changed much over the past few years. Most candidates and clients I interact with are men. Although progress is slow, I believe things are moving in the right direction.
What are your thoughts and feelings on the status quo of the signs and graphics industry? The signage and graphics industry is currently navigating economic pressures alongside a growing commitment to sustainable practices, which is quite refreshing. From a recruitment perspective, the industry is facing challenges in balancing the need to find the right candidates while meeting salary expectations. The landscape has changed significantly over the past two years, resulting in ongoing opportunities. There is a genuine need for training and development to attract new talent to the sector.
IT’S ESSENTIAL FOR YOUNG WOMEN, AND PEOPLE IN GENERAL, TO RECOGNISE THAT THERE ARE NUMEROUS OPPORTUNITIES AVAILABLE TO THEM IN THE INDUSTRY
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