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Izabella Ivanovici,
What started as a chance application to a local recruitment position has led Izabella Ivanovici to host a platform where women in the industry can make their voices heard. She spoke to the Image Reports team to discuss her career and her involvement with Women in Signs and Graphics.
How did you first get involved with the signs and graphics industry? Like many people, I stumbled into this industry. I applied for a local recruitment position at a company that focused on hiring in the signage and graphics sector. Over the years, I began to learn more about the industry.
What is it about the industry that appeals to you? What I enjoy the most is the sense of community and the friendliness of the people. I love attending events, speaking with others, and catching up with friends. I also appreciate the creativity and the quality of work being produced. It’s amusing to visit a shop and see work created by someone I know.
What skills and advice have you picked up over your time that have stuck with you? I believe communication has become one of my greatest assets and skills since I started working in recruitment and the industry. A key piece of advice I’ve learned is to never assume and to ask all the questions, even the difficult ones. I strive to follow this as best as I can.
What was the catalyst for Women in Signs and Graphics? As in what was your motivation to start the group? I work in a male-dominated industry and have experienced this firsthand as I primarily interact with men, both clients and candidates. This situation has led me to consider the need for a platform specifically for women where they can come together to share ideas, discuss training, seek mentorship, and more.
22 | April/May 2025
When did it start? Where is the organisation currently and where do you hope it will go in the future? In 2019, I met co-founder Sarah Fenna, and together, we decided to create a LinkedIn group to gauge people’s reactions. We were pleasantly surprised by the amount of support we received. At that time, we were planning to organise an event. However, when COVID-19 hit, we pivoted and opted to host an online event instead. Currently, we are working on sharing more content on our LinkedIn platform, and we are still planning to hold our first-ever face-to-face event.
How many members do you have and how do you go about recruiting more? We currently have over 330 members in our group. Our primary platform for communication is LinkedIn, where we send invitations directly to individuals across the industry. Word of mouth also plays a significant role, as we have people who have heard about us actively requesting to join. Anyone interested in becoming a member can search for “Women in Signs and Graphics” on LinkedIn and submit a request to join. We encourage both males and females to get in touch.
How does the group spread its knowledge and message? LinkedIn has significantly contributed to raising awareness about Women in Signs and Graphics. We have received considerable support from both the industry and the media. Over the years, we have collaborated with both male and female ambassadors who have helped promote our cause. Additionally, we have partnered with Sam Armstrong from Make It Happen and organised boot camps for women.
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