NEWS HUB Independent announces exclusive UK distribution partnership with Vistella
UK TRADE suppliers, Independent, have announced an exclusive UK distribution partnership with Vistella. “We are excited to announce the
newest addition to our portfolio, Vistella. We were really impressed with the vision they hold for the future, as well as their great products. We look forward to working closely with Vistella and growing the brand with the help of our loyal customer base,” said Jack Wilkinson, brand manager at Independent. Founded by David Boadu, Vistella
originated as a university project in 2016 while Boadu was studying at Kingston University. The original concept focused on improving cyclist safety through reflective cycling gear, beginning with a pair of reflective gloves.
With Independent’s nationwide distribution network now supporting the brand, Vistella is aiming to significantly expand its UK presence, with the goal of reaching 100 retail stores by the end of the year. Both parties have also highlighted opportunities to collaborate on future products across Vistella’s wider reflective cycling and safety gear range.
Dealers who would like to learn more about Vistella or set up an account can contact Independent on 01299400008 or email
sales@independent100.com.
ZyroFisher announces new distribution partnership with MBwear
CamelBak is now dealer-direct in the UK
OUTDOOR gear and hydration brand CamelBak has completed the transition to a dealer-direct model in the UK. The transition, completed in January 2026, strengthens Revelyst’s multichannel strategy and reinforces its long-term commitment to a more connected, customer-centric approach across the UK market.
CamelBak is also debuting an updated visual identity, reflecting the brand’s forward-looking approach while remaining true to its performance-driven heritage. The refreshed look accompanies a broader focus on customer experience, service and innovation, signalling a new chapter for the brand in the UK.
UK Retail Partners and customers can look forward to further developments in the coming months. Retailers interested in joining CamelBak’s UK sales network can find out more by emailing
newdealereu@revelyst.com.
ZYROFISHER has announced an exclusive distribution partnership with MBwear, the Italian brand known for technical cycling outdoor socks and underwear. The new partnership will see ZyroFisher supply retailers with MBwear in the UK and Ireland. Founded by former professional
cyclists Tiziano Dall’ Antonia and Marco Bandiera, MBwear has quickly gained a global reputation for combining high-level technical performance with
bold and recognisable aesthetic design. Currently, the brand offers road and gravel cycling clothing, as well as cycling socks and accessories.
This partnership aims to expand the brand’s presence by leveraging ZyroFisher’s extensive retailer network, operational excellence and commercial expertise.
For retailers interested in MBwear, please contact your ZyroFisher account manager or email
salesteam@zyrofisher.co.uk
Whyte Bikes to be Distributed across Central and Eastern Europe by Aspire Sports
WHYTE BIKES has announced an exclusive multi-year partnership with Aspire Sports, the premium distributor of bike and component brands, across Central and Eastern Europe for its expanded 2026 collection. Whyte says the partnership sees
Aspire Sports presenting Whyte’s latest highly praised Kado eMTB, full suspension and hardtail MTBs, youth MTB, and gravel bikes for Summer 2026
availability, with prices ranging from €699 to €8,699.
Dealers interested in stocking Whyte should contact their Aspire sales representatives for further details or use the contact form on
Aspire.eu website.
8 | April 2026
www.bikebiz.com
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