INTERVIEW
PHOTO BY LUCY ROSE JOHNSON
Angela at the Summit
SRAM: Engineering a Culture of Intentionality
Following the 2025 Summit Series in Paris, Lauren Jenkins sits down with Senior HR Executive Angela Craft-Williams to discuss how SRAM is moving beyond ‘diversity initiatives’ to embed equity into the mechanics of the business.
W
hen I sat in the audience at the Summit Series in Paris last September, I didn’t know what to expect from the SRAM session. To be honest, it was an eye-opener. I’ll admit I wasn’t fully aware of the depth of work
happening behind the scenes to reshape their internal culture. For many of us in the trade, “diversity and inclusion” can feel
like a high-level corporate goal that is difficult to translate to the workshop floor, the engineering lab, or the sales office.
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But Angela’s talk focused on the “plumbing” of the company. She spoke about the difference between a mentor (who offers advice) and a sponsor (who advocates for you when you aren’t in the room), and how physical infrastructure, like the size of a bike fleet or the accessibility of a VIP area, can be a barrier or a bridge.
The Summit was a moment of reflection, but it was
Angela’s focus on the “how” that stayed with me. I wanted to understand how a global giant like SRAM actually
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