INTERVIEW


Hiplok team 2026


The Power of Balance: How Hiplok has Continued to Grow


Hiplok co-founder and Commercial Director Fran Smith discusses the brand’s sustainable growth over 15 years, moving past its initial wearable lock to a premium security range for both bikes and motorbikes.


W


omen in senior positions in the industry are still few and far between. But if we want to attract more people to cycling


(whether as a hobby or sport) and be able to compete with other transport markets, we need to diversify. Simply hiring more women is not the answer to all the cycling industry’s problems, but by including different voices in decisions, the entire industry will benefit. Since its inception 15 years ago, Hiplok has been focused on thinking like its end consumer. And that’s not always the enthusiast, or the racer. It’s more


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often a commuter, or someone more interested in their bike still being there after a shift than whether it has electronic gears or not. Fran Smith, co-founder and Commercial


Director, has been there since the first wearable lock was released. She transitioned from a career in the automotive industry to become a pioneer in cycling. She’s overseen the marketing and sales of the brand, helping the company grow year on year, but in a sustainable way that has helped to protect the


brand’s longevity. Fran Smith - co-founder and Commercial Director of Hiplok April 2026 | 45


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