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CONTENT Editor
Lauren Jenkins
ljenkins@datateam.co.uk
Staff writer Rebecca Bland
Rbland@datateam.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
rsetters@datateam.co.uk +44 (0)779 480 5307
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MANAGEMENT
Media director Paul Ryder
pryder@datateam.co.uk EDITORIAL Diversity issue
Why do we put out a diversity issue every year? To answer that, I would likely need much more of a word count than I have for this section of the magazine. However, much of what is included in this issue does a pretty good job of giving you an idea, including the business case of why increasing diversity is a good thing. Truth be told, since I joined as editor (and with the support of my team and a variety of contributors), we’ve made the conscious effort to make sure we offer a more inclusive view of the industry as a whole. We don’t always get it right; we could always do better. This is my call to action to you as brands, as marketers, as shop owners. Whilst
what you do may well reflect your customer base, there are people out there we aren’t reaching. We don’t always do the best job of taking pause and looking from the outside in. Does your social media, your ads, your staff, represent a wider demographic of people? It’s often uncomfortable to talk about. But I urge you to sit with that discomfort.
You might not see any point, you might not see that there is a problem with how we do things. You’re not wrong, or ‘bad’ in thinking so. It’s good to look at other sports, at other brands, at other shops. What are they doing well? Or not so well. Diversity means different things to different people. But what it boils down
Printed by Stephens & George Limited ISSN: 1476-1505 Copyright 2026
to, and by definition, is “the practice or quality of including or involving people from a range of different social and ethnic backgrounds and of different genders, sexual orientations, etc.” I suppose where we often fail in making change is in knowing how. It’s all well and good to have conversations or highlight issues, but without direction, it goes in cycles. And it’s where we often find ourselves. But sometimes we need to take the leap of faith, see where even the smallest change leads. I hope that some of what’s featured in this issue becomes a catalyst for change. Until then, there’s always space for showcasing the people already doing so.
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All contents © 2026 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
information.You are advised to contact manufacturers and retailers directly with
regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent
If you submit material to us, you warrant that you own the material and/or have the necessary rights/permissions to supply the material and you automatically grant Biz Media Ltd. and its licensees a licence to publish your submission in whole or in part in any/all issues and/or editions of publications, in any format published worldwide and on associated websites, social media channels and associated products. Any material you submit is sent at your own risk and, although every care is taken, neither Biz Media Ltd. nor its employees, agents, subcontractors or licensees shall be liable for loss or damage. We assume all unsolicited material is for publication unless otherwise stated, and reserve the right to edit, amend, adapt all submissions.
Lauren Jenkins, Editor
Editorial: 07979 146121
THIS IS MY CALL TO ACTION TO YOU AS BRANDS, AS MARKETERS, AS SHOP OWNERS. WHILST WHAT YOU DO MAY WELL REFLECT YOUR CUSTOMER BASE, THERE ARE PEOPLE OUT THERE WE AREN’T REACHING.
Rebecca Bland
Rbland@datateam.co.uk
Richard Setters Sales manager
rsetters@datateam.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
THE TEAM
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