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Can your business be a force for good?
We need to do better not just because we’re all impacted by the climate crisis, but also because the way we do business is changing. If you don’t keep up, your eventually so will your customers.
MJ Widomska, founder and director of YRS TRULY
16 | MCV/DEVELOP March 2023
IF I ASKED you to imagine what a sustainability activist looks like, you’re probably not thinking of corporate entities in business parks. Rightfully so, as businesses tend to do more harm than good, given that their ultimate goal is to maximise profits and minimise expenses; sustainability can’t compete with exploitative labour on profit margins. But there’s a growing community of businesses that think you don’t need to be a non-profit to prioritise purpose. B Lab – itself a non-profit – has been certifying companies dedicated to reaching the highest levels of social and environmental responsibility since 2006. These companies, known as B Corps, built a global community on the shared belief that business can be a force for good. It’s not easy to get in – and it shouldn’t be. The rigorous verification process checks your ethical credentials in five key areas: Governance, Workers, Community, Environment and Customers. That means anything from how you
assure the quality of your products (whatever they may be), to diversity at the leadership level. While the median score for ordinary businesses is 50.9, you need to reach 80 to receive your certification. As a freshly-verified B Corp, we were overjoyed with our 94.6. It feels like a validation that what we’ve been doing so far works, but it’s also inspiring us to do more. If you’re starting from scratch, getting outside
accreditation won’t be your first choice. In fact, that first step may seem daunting; there are layers upon layers of procedure, solidified through years of work. Disrupting that may feel like poking a lion and upsetting a precarious balance that keeps everything in place.
But, really – do we have a choice? We need to do better not just because we’re all impacted by the climate crisis, but also because the way we do business is changing. If you don’t keep up, your staff will leave, and eventually so will your customers. It won’t
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