IT’S TIME FOR YOUR GAMES TO
PlanetPlay is inviting studios and publishers to join a global PR & marketing activation ahead of Earth Day 2026, uniting games and players to raise $1 million for habitat restoration in Timor-Leste. CEO Rhea Loucas explains how it works…
O
ver the past two years, we’ve seen first-hand what happens when sustainability is integrated into games in ways that are authentic, creative and
frictionless. Players engage. Studios benefit. And verified projects on the ground get funded. That experience and that optimism is what has led us
to launch Battle for the Habitats, PlanetPlay’s flagship biodiversity campaign for 2026. Going live on Earth Day, April 22, 2026, Battle for the
Habitats will be the largest collective biodiversity activation the games industry has ever delivered. Our ambition is bold but simple: unite 100+ mobile, PC and console games, alongside major streamers and platforms, to raise $1 million for biodiversity and habitat restoration. This fun and impactful campaign will fund long-term
forest restoration in Timor-Leste, supporting native ecosystems and protecting endangered wildlife, including the critically endangered yellow-crested cockatoo. 100%
50 | MCV/DEVELOP October/November 2025
of PlanetPlay’s profit generated through the campaign will go directly to this work, delivered through Gold Standard- certified partners. This is not about one studio ‘doing the right thing’. It’s
about the games industry demonstrating the power of collective action.
HOW IT WORKS: PARTICIPATION WITHOUT FRICTION At the heart of the campaign is a shared narrative framework that invites players to choose a hero animal and battle to protect habitats through gameplay. The two- month campaign culminates on World Environment Day (June 5) in a high-profile, streamer-led finale Two Teams, One Planet, a global ‘Final Boss’ showdown designed to drive engagement, awareness and fundraising at scale. One of the biggest barriers to sustainability initiatives in games is simple reality: teams are stretched, roadmaps
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