NEWS ROUND UP Warrior® partners with PureGym in nationwide rollout
Leading sports nutrition brand Warrior® has announced a major partnership with gym operator PureGym, marking its first nationwide deal with a UK gym chain. From 1 July, six of Warrior’s in vending machines across over 410 PureGym locations, go nutrition to 1.9 million members. Products include the new Warrior Creatine Protein Bars (Salted Caramel and Chocolate Peanut), Warrior RAW Bars (White Chocolate Cranberry and Chocolate Brownie), and Warrior CRUNCH (White Chocolate and Chocolate Chip Cookie). This partnership reinforces Warrior’s consumers and supports the brand’s broader UK expansion. It follows key retail
listings in Tesco, Asda, and Morrisons, and the recent launch of Warrior Creatine+, the channel marketing campaign, including activity, and vending machine branding.
Baker Street secures national Sainsbury’s listing
UK rye bread brand Baker Street has landed a major new listing with Sainsbury’s, with its Seeded Rye Bread now available in 230 superstores and Sainsbury’s Local stores nationwide. growing consumer demand for to traditional loaves. The UK rye bread market is now worth £6.7 million and growing at 2% annually. Baker Street is driving this trend, accounting for 90% of branded rye bread
With an RRP of £1.90 per 500g loaf, Baker Street’s Seeded Rye and Rye & Wheat Breads are op, NISA, Ocado, and selected ASDA Express stores.
The
life options perfect for healthy breakfasts and snacks.
Great Taste Award in 2024, praised for its
“sweet and
All Baker Street products are designed with convenience minimum shelf life to reduce waste and improve availability. “This listing is a key step in our growth,” said James Sinker, Senior National Account Manager at St Pierre Groupe. “We’re proud to lead the rye bread trend with quality, nutritious products.”
Hill Biscuits announce Simply Savoury
manufacturer Hill Biscuits is product in 170 years: Simply Savoury by Hill Biscuits™, in partnership with parent company Cerealto UK.
The new range debuts with a classic cream cracker, developed in response to rising consumer snacking options.
Initially
available in wholesale and foodservice sectors from 23 June 2025, retail rollout will follow soon after. Products will be available in
KennedysConfection.com
cracker snack packs.
“This marks a natural progression for Hill Biscuits,” said Cerealto UK. “Our acquisition in 2024 opened up new opportunities to diversify into savoury while maintaining our focus on quality, tradition, and affordability.” A new line of Scalloped Crackers—available later this year in Sea Salt & Black Pepper and expand the Simply Savoury range. strategic entry into a growing snacking sector and commitment to merging expertise from both businesses. “Simply Savoury is made for cheese boards, snack boxes and everyday grazing,”
Kennedy’s Bakery Production June/July 2025 7
Kieran Fisher, Founder of Warrior®,
said: “We’re proud to partner with PureGym – one of Europe’s most dynamic fitness operators – in a collaboration that connects us directly with our core audience and accelerates our growth across fitness and retail.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
