eating occasions evolve, traditional categories        think snacking, grazing, and portioned formats, such as biscuits and confectionery treats enjoyed as desserts, or chilled and frozen desserts positioned for snacking.”


This evolution has opened the door for innovations like Moi by Mademoiselle Desserts (Moi by MD) Mini Beignets—individually portioned indulgent pastries that deliver on convenience, quality, and taste. “Single-serve and portion-controlled indulgence products allow consumers to treat themselves and those around them, while managing portion sizes,” Anthony explains. “This is where Moi by Mademoiselle Desserts (Moi by MD) Mini Beignets come in, delivering on quality, convenience and taste  free, healthier snacking.”


One of the most fascinating emerging behaviors Anthony notes is the shift toward JOMO—the Joy of Missing Out. “We’re also seeing research that suggests the emergence of a new movement, JOMO, which is all about relishing at-home experiences—enjoying the ‘here and now,’” he says. “Who needs to go out, when you can have restaurant-quality meals at home?” This mindset is driving demand for premium, frozen products that require little prep but deliver a luxurious experience. “Whether it’s for planned indulgence or spontaneous treats, consumers are turning to frozen products that deliver on quality and convenience,” Anthony says. “Moi by MD Mini Beignets boast luxury connotations, providing trust and reliability,


establishing


themselves as the go-to choice for special occasions, dinner parties and sharing occasions, whether eaten on their own, or incorporated into dessert recipes.”


The format also aligns with trending food


     with the trend we’re seeing towards grazing boards, sharing platters and casual dining outside of main meal occasions,” adds Anthony. Flavour remains key to consumer appeal, and while chocolate classics still reign, Anthony sees a noticeable appetite for more sophisticated          by MD Mini Beignets range are the Hazelnut & Cocoa and Speculoos, there is growing consumer  pistachio, citrus—including mandarin and lime— honey and botanicals.”       an increasingly pivotal role in product choice. “Shoppers are increasingly looking for authenticity, which is contributing to


bakeryproduction.co.uk


continental bakery’s rising popularity in the UK,” Anthony says. “In research our authentic French desserts deliver high purchase intent, and are seen as new and different, with consumers also reporting liking doughnuts, but preferring our Mini Beignets!”


The health revolution in bagels Across the savoury aisle, similar trends are redeveloping traditional bakery formats. Stephen Jones, UK Sales Director, Grupo Bimbo UK, shares how the UK bagel brand, New York Bakery, is meeting the moment with a focused, health- driven strategy. “New York Bakery has built its position as the


 New York-style bakery in Britain by listening closely to its consumers,” Stephen says. “The main trends we are currently seeing are for 


We’re seeing a growing demand for


functional foods, with 39% growth in ‘healthy’ sales reported in 2023, and particular interest  weight management”


without compromising on taste or portion size.” That balance between indulgence and nutrition is a dominant consumer demand. “UK         protein and fewer calories,” he notes. “This trend is projected to continue growing, fuelled by social media and health trends. Rather than change diets radically, these consumers want simple swaps that support their health goals.” “Market wide, we’re seeing a growing demand for functional foods, with 39% growth in ‘healthy’              Stephen continues. “This is a result of evolving dietary behaviours, with 77% of people trying to consume more protein and 48% more probiotics and calcium, but there are also nutritional gaps,         intake.” To meet these needs, New York Bakery has unveiled a new Health & Wellness bagel range. “New York Bakery is responding directly to these trends and insights by launching a new Health        freshness and chew of a true authentic New York- style bagel,” says Stephen.


The range includes three new options: •


• •


 brand’s Original Bagels


      grain recipe


      based protein per bagel


“They are pre-sliced for convenience and maintain the brand’s signature soft and chewy


Kennedy’s Bakery Production June/July 2025 25


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