PACKAGING TRENDS


PPWR takes a step forward


Kennedy’s Bakery Production explores how the Packaging and Packaging Waste Regulation (PPWR) legislation may impact the European bakery industry.


T


he aim of the PPWR regulation is to address environmental concerns related to packaging waste, promoting a shift towards more sustainable practices.


It will most


likely mandate the use of materials that are easier to recycle. For bakeries, this means reconsidering currently used packaging such as plastic trays and wrappers, which are often not recyclable. Transitioning to paper-based solutions or bioplastics that meet recycling standards will be crucial. Bakeries will need to start designing their packaging with recycling in mind, potentially leading to simpler packaging designs that avoid complex material mixes which are difficult to recycle. The use of single- material packaging could,


for example,


ensure compliance and ease of recycling. The regulation may also enforce a reduction of packaging volumes, pushing bakeries to minimise any excess packaging. This will also encourage the design of more innovative and minimal packaging solutions, potentially transforming how products are presented and sold.


While the move to compliant packaging options


might increase operational


costs, these costs could be passed on to consumers as research does suggest that many consumers today would be willing to pay more for environmentally-friendly packaged products. Working closely with packaging suppliers


30 Kennedy’s Bakery Production April/May 2024 Crucial milestone


The legislation has achieved a crucial milestone, with the EU institutions finally reaching


a political agreement on


Packaging and Packaging Waste Regulation (PPWR) in March.


the


to find compliant materials and designs will be essential and solutions that meet the new standards are already available from many providers.


UPM has closely followed the development of the PPWR and has participated in discussions with decision-makers and stakeholders. It has advocated for the recognition of fibre-based packaging materials because of their high recycling rates and potential to replace fossil-based materials. It has also called for impact assessments as a basis for policy decisions. During the political process, the Commission’s proposal has been significantly improved. The next step is for


bakeryproduction.co.uk


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