Pizza Production


Frozenpizza booms


market A


s dining out becomes


increasingly expensive, it’s no surprise that more consumers are opting to enjoy meals in the comfort of their own homes. This shift


in behaviour is notably reflected in the growing preference for frozen foods such as pizza and pre-made dinner items. These convenient options offer not only a budget- friendly alternative to restaurant meals but


12 Kennedy’s Bakery Production April/May 2024


Indulging in the convenience and comfort of frozen pizza, consumers fuel a booming industry, prompting processors to innovate and automate for sustained growth. CEO of Grote Company, Bob Grote, tells us more.


also the ease of preparation, making them an attractive choice for busy individuals and families alike. Whether it’s the quick and simple cooking process or the variety of options available, the appeal of frozen foods continues to rise, shaping the way people approach mealtime decisions in today’s fast- paced world. Turning our focus to the dynamics within the U.S. market,


processors are


strategically positioning themselves to meet the growing demand for frozen food


products.


The statistics speak volumes, with the frozen food production industry experiencing a remarkable surge, marked by an impressive 11.4% increase in 2022 alone. This substantial growth contrasts starkly with the comparatively modest 2.6% rate observed from 2017 to 2021, underscoring the accelerating pace of expansion within the sector. In terms of valuation, the industry boasted a staggering USD 55.80 billion in 2021, a figure projected to climb steadily with a compound annual growth rate (CAGR) of 4.7% anticipated from 2022 through


2030. These robust


indicators not only highlight the burgeoning significance of frozen foods in the American culinary landscape but also underscore the pivotal role processors play in driving and capitalising on this upward trajectory. As food processors strive to meet the demand for frozen food products, what industry trends are they following? Grote Company CEO, Bob Grote, shares some of his insights:


1) Adding flexible and fixed automation: By enhancing food processing equipment with robotics, processors can get much more out of it with less labour. Helping


processors optimise existing


equipment to handle a new product or pivot to step up production of a particular item are examples of how automation can play a role in meeting demand.


bakeryproduction.co.uk


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