Healthy Ingredients
“The nutraceutical gummy market is forecasted to grow
15% compounded annually from 2021-2031”
a delicious antioxidant balanced berry blend. TopGum’s new line also includes flavour-challenging ingredients like Zinc and Ashwagandha, making them more palatable for everyone to enjoy. According to Top Gum’s VP of R&D and Open Innovation, Amit Hyzkihu, precision is the key to the new delivery system that makes sugar-free claims and organic certification possible. “Ticking the boxes that customers expect like sugar-free, and organic and keeping the flavour palatable is highly complex,” says Hyzkihu. “Developing the delivery system requires a highly intricate
process of sourcing the right materials, handling the active ingredients with care, and knowing how they will react to the gummy process are especially important, as well.” TopGum developed the innovation that made the sugar-free
delivery system possible without using sugar, sweeteners of any kind, or sugar alcohols, instead relying on the natural sweetness of the ingredient in the matrix of the gummies to provide a delicious taste experience. The new line of gummies is a clear demonstration of
TopGum’s agility in gummy supplements, having just announced this summer their designation of the company as a USDA-certified organic manufacturer. The highly sought- after certification calls attention to TopGum’s adherence to the strict standards of the National Organic Program for producing and bottling organic products. “Our organic-certified gummies are the next evolution
in high-end supplementation,” explains Amichai Bar Nir, CEO of Top Gum. “Although they contain no additional sweeteners, they still deliver the same sensory enjoyment of a traditional sugar-sweetened gummy, but without the sugar. “We want our customers to be able to look forward to taking their supplements. Pills and capsules are not as much fun as enjoying a gummy that’s both delicious and good for you.” The new line joins TopGum’s catalogue of nutraceutical-
enriched gummies that are marketed as private-label supplements. TopGum also offers custom formulations to supplement brands looking to formulate and offer gummies with their own ingredients. Using TopGum’s service, brands can take advantage of the growing gummy market faster than if they had to develop the technology on their own. The gummy delivery system has been capturing the
nutraceutical market, having growth markers that show the gummy is fast becoming the consumers’ favourite way to take their vitamins. “The launch of this line is only the beginning,” Hyzkihu
says. “High dosages, exotic botanicals, if you can dream it, we can deliver it in a delicious gummy.”
18 Kennedy’s Confection February 2023
KennedysConfection.com
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