CONFECTIONERY TRENDS
high, with research from the Food Industry Association (FMI) showing that two-in-five shoppers are buying more private label products than before 2020 and three-in-four plan to continue to do so.
“Hames Chocolates has built its business around being a forward-thinking and innovative private label chocolate company, which understands the importance of tapping into consumer trends, and what this means for customers. As we wait for cocoa market conditions to stabilise, we will continue to work closely with our private label customers to develop new products.”
Unusual flavours are a popular draw today, with consumers becoming increasingly adventurous when seeking out new tastes. “We
34 Kennedy’s Confection April 2024
have had success with our new Hot Chocolate range, which launched in November, offering a variety of flavours including the more unusual mince pie and milk chocolate with Irish Cream flavouring,” continues Carol. “While unique and unfamiliar flavours are increasingly on-trend, we expect that confectionery with familiar and reassuring tastes – such as salted caramel, milk chocolate, white chocolate, strawberry, milk chocolate with hazelnut and dark chocolate, will also continue to be popular with consumers over the course of this year and beyond.
Be more adventurous Naveen Pessani, Technical Category Manager for Chocolate & Confectionery at ofi, suggested that one way to attract consumer attention in
The cost-of-living crisis has driven many consumers to switch to own label and private products, to save money, and with the difficult times predicted to continue, this is a trend that is expected to persist”
KennedysConfection.com
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