with sugar, artificial colouring, fillers and texturisers. CarobWay answered the call from one functional gummy producer to create all- natural cola-flavoured gummies with reduced sugar. What began as a simple sweetener request transformed into a greatly enhanced overall product. CarobWay introduced its sweetener to replace half of the formulation’s sugar. In the process, the colouring-free cola gummies became chewier and the product’s caramel notes and hue were also well received.”


Nature-derived solutions With research, including Cargill’s TrendTracker 2022, highlighting that today’s consumers are becoming even more aware of how much sugar they are consuming. The TrendTracker report showed that two-thirds of EMEA consumers reported checking the ingredient lists when shopping for packaged food or beverages they have never purchased before, with sugar continuing to be the most important thing on the nutritional label. As consumers move away from artificial sweeteners, nature-derived sweetener


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Kennedy’s Confection April 2024


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