including obesity, Type 2 Diabetes, heart disease, and tooth decay. One landmark study published in the journal ‘Circulation’ in 2014 found a strong association between added sugar consumption and increased risk of cardiovascular disease mortality. A key report from the World Health Organization (WHO) followed in 2015. This updated WHO guidelines on sugar intake. It recommended reducing the intake of free sugars to less than 10% of total energy intake, citing evidence of health benefits in reducing the risk of noncommunicable diseases. This WHO report proved to be a critical moment in the global health community’s efforts to curb sugar consumption, reinforcing the message that excessive sugar intake was linked to serious health issues.
Not only did the growing number of reports
KennedysConfection.com
A pivotal moment in sugar’s fall from favour came with the publication of several scientific studies which highlighted the negative health impacts of excessive sugar intake.
about the negative effects of sugar start to influence public opinion, it also led to policy change, such as the introduction of sugar taxes in several countries and the creation of guidelines recommending lower sugar consumption. It presented confectionery manufacturers with a paradoxical challenge to meet consumer demand for natural ingredients alongside a growing demand to reduce sugar content. The decline in sugar’s popularity comes at a time when consumers are also increasingly seeking out natural ingredients. Despite being a natural product, sugar has fallen victim to its own success. Its widespread use in the modern diet and its association with health issues has overshadowed its natural origins. In response to consumer demand and policy change, confectionery manufacturers have
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