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SBC Summit relocates to Lisbon


Sportingtech appoints new chief technology offi cer


Full-service betting and gaming platform provider Sportingtech has significantly enhanced its executive leadership team with the appointment of Michael Jack as chief technology officer.


Jack brings a wealth of industry experience following a career spanning more than 15 years, previously holding senior positions at Gaming Innovation Group, Light & Wonder and OpenBet, and driving the success of large Tier 1 operators and WLA members.


SBC’s fl agship global event SBC Summit has a new home in Lisbon starting in 2024, in order to meet the demands of the industry’s fastest- growing gathering.


Previously known as SBC Summit Barcelona, the upcoming event will be named SBC Summit 2024, as the branding has evolved to better refl ect the worldwide nature of the event. Taking place over three days from 24-26 September 2024 at Feira Internacional de Lisboa (FIL), the event is poised to occupy more than 100,000 square metres of exhibition and conference space, which is more than twice the size of the 2023 venue measuring 38,000 square metres. This enhanced capacity enables SBC to welcome 600 exhibitors, nearly doubling the number hosted at the 2023 edition. With the expanded venue capacity, the SBC Summit will now accommodate 25,000 attendees at FIL. This diverse audience will include operators, affi liates, sportsbook and casino suppliers, regulators, payment providers, marketing agencies, associations, legal advisors, start-ups, and more. Rasmus Sojmark, CEO and founder of SBC, said: “The decision for a new home for our fl agship event was driven by its remarkable growth, which had clearly outpaced the capacity of Fira Barcelona Montjuïc, as well as praise and support from clients and industry stakeholders. When we say it’s the fastest ever-growing event in the industry, we mean it, and that’s why fi nding the right venue and city was absolutely essential.”


The event’s expansion on the exhibition front does not come at the expense of its commitment to providing the ultimate delegate experience. The conference will host eight stages and 500 speakers including the largest stage in gaming with seats for thousands of delegates. The event will also offer the greatest hospitality in gaming with food trucks serving both local and international dishes and drinks around the clock. There will be plenty of networking and business opportunities across the many bars, coffee bars,


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ice cream lounges, a beer garden, a beach bar, fun and game zones, and much more Maria João Rocha de Matos, general director of FIL said: “We are thrilled to welcome the SBC Summit to Lisbon in 2024. At FIL – Lisbon Exhibition & Convention Centre, we are dedicated to providing world-class facilities and support to ensure that this event is nothing short of spectacular. Our team is committed to working closely with SBC and its community to create an unforgettable experience in our beautiful city. We can’t wait to showcase all that FIL and Lisbon have to offer and make the SBC Summit a resounding success for many years to come.”


Lisbon, one of the oldest cities in Western Europe and a global historical gem, hosts more than six million tourists annually and is renowned for its warm and welcoming locals. The city offers a seamless transportation network, and while Portuguese serves as the offi cial language, English is widely spoken in key areas. Lisbon’s culinary scene stands out as a top reason to visit, and the venue itself is surrounded by a vibrant array of bars and restaurants, with more than 20 options within walking distance.


Considering the global nature of the event, Lisbon is also the perfect choice for its extensive fl ight connectivity. Humberto Delgado Airport, conveniently located just 4 km from FIL, provides direct links to 136 airports worldwide, including non-stop routes to major US and South American hubs.


“The city and FIL are home to the Web Summit that annually gathers over 70,000 attendees and transforms the city into a tech hub and was an immediate and obvious choice. We knew that FIL possessed all the essential elements for scaling our event while maintaining accessibility and upholding the high-quality standards we’ve set for ourselves. I’m excited about what lies ahead. This is a unique moment for SBC, and we’re wholeheartedly embracing it,” Sojmark added.


Throughout his career, Jack successfully implemented a series of large-scale projects and developed a reputation for his ability to transform company cultures, streamlining operational teams to ensure smoother processes and a supportive, collaborative environment.


In his new role, Jack will use his extensive gaming and technology experience to further boost Sportingtech’s technology offering, ensuring the provider is ahead of the curve in explosive emerging markets, ready to enter newly regulated territories and expediating its growth trajectory. Jack said: “Now is an exciting time to join Sportingtech in such a pivotal moment in the company’s growth. I look forward to working with the diverse, highly- experienced team and contributing to its continued success going forward as it continues its expansion into thriving regulated global markets.”


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