SBC SUMMIT BARCELONA REVIEW BETBY


Chris Nikolopoulos, CCO of BETBY, discusses the recent SBC Summit Barcelona, and looks forward to a new location in the iGaming calendar next year.


This year’s SBC Summit Barcelona was a fantastic experience, and I’m sure I am not the only person with that opinion. All attendees were catered for as a wide range of interests across the iGaming industry were given a platform. One of the


standout features of the event was the calibre of speakers and panellists who shared their insight and expertise.


The presentations were not only informative and sparked meaningful discussions and ideas. The diverse range of topics covered, from emerging technologies like blockchain and AI, to responsible gaming practices, ensured there was something valuable for everyone in attendance.


3 OAKS GAMING


3 Oaks Gaming enjoyed a landmark stand debut at SBC Summit Barcelona.


iGaming distributor, 3 Oaks Gaming made a riveting trade show debut at SBC Summit Barcelona, showcasing its new Flip2Win promotional tool whilst attracting many delegates to sample its interactive offering. Flip2Win is a proprietary in-game bonus engine, designed to reward players with guaranteed prizes throughout each gaming session via a unique guaranteed win mechanic.


The flip is in three cycles, with the player returning to the base game after the first flip and repeating the process twice more. The overall gaming experience of the Flip2Win tool is a boost for player retention and is set to enhance its reputation over the coming months. 3 Oaks Gaming’s stand (CG812) was a popular destination for meetings, entertaining attendees and participating in action-packed promotions, including exhibiting a leaderboard for the tournament. The distributor’s expanding portfolio was also on display, with


REALISTIC GAMES


Alice Timson, head of commercial at Realistic Games, highlights the business’ success at this year’s edition of SBC Summit Barcelona.


A nine-person team from across the business including commercial, product, marketing and operations, ensured that Realistic Games, at this time of


Networking opportunities at the conference were great too, and we had a wonderful time meeting delegates from all corners of the industry. These personal interactions allowed us to forge new partnerships and gain a deeper understanding of the challenges and opportunities facing our industry. Meeting so many people and striking up personal and professional partnerships is always a highlight when we attend these industry shows. Working in a company that has staff and partners in various locations means that you rarely communicate face to face and to have that opportunity is always enjoyable.


It was announced that 2023 will be the last year that Barcelona will play host to this event. Barcelona is a city with fantastic culture and history, and has a notable relationship with iGaming that has been strengthened over the years. This was one of the key factors in our decision to make Barcelona the home of BetbyAI Labs, which will be our new research and development hub.


Being held in Lisbon adds an air of excitement and offers modern venues and infrastructure, which will contribute to an enhanced overall experience. Feira Internacional de Lisboa (FIL) is an amazing expo centre, and I wouldn’t be surprised to see the exhibition grow even more in the coming years.


delegates able to plot their way around 3 Oaks Gaming’s latest releases and its most successful titles. With SBC Summit Barcelona over for another year, 3 Oaks Gaming is hoping to put themselves on the map at further expos, with ICE 2024 a realistic target for the company. Yuriy Muratov, chief business development officer at 3 Oaks Gaming, said: “SBC Summit Barcelona was a huge event for us and we had a memorable week meeting with existing clients and potential new customers.


“To choose SBC Summit Barcelona


as the expo to make our exhibiting debut was definitely the right choice and our stand attracted thousands of people over the course of the week. “This has given us the confidence to succeed at further expos moving forward and establish ourselves as a leading global distributor.”


unprecedented change and growth, was represented by the most comprehensive team possible to leverage the opportunities presented by a major event. Three packed days of networking and meetings saw us discussing a variety of topics, including our ongoing certification in the Netherlands and aligned with delegates around additional market entries that we are looking at with a focus on Italy


We also shared data insights about recently launched titles and gathered product feedback from both new and existing partners about their own content strategies, which we can feed back to our teams. Our next title, Book of Midas, which will be released on October 5th, generated a lot of excitement, along with many of the other titles on our roadmap for the end of the year and the beginning of 2024.


In addition to increasing Realistic’s brand visibility, we also enjoyed some of the more fun aspects of SBC, such as watching two members of our team play in the SBC Five Aside tournament at the RCD Espanyol stadium. As the bar sponsors at the official networking party at Pacha on Wednesday, we also jumped on the chance to dominate the dance floor! SBC Barcelona provides ample opportunity for networking, and we loved catching up with our industry peers and discussing what to expect from Realistic in the coming months. SBC Barcelona is perfectly timed to align our business goals for the end of the year and start 2024 with the same momentum that we are concluding 2023 with.


14 OCTOBER 2023 GIO


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