SBC SUMMIT BARCELONA REVIEW SBC Summit Barcelona Review


Over 350 world-class operators, suppliers, affiliates and start-ups convened on the 38,000 m² exhibition floor at Fira de Barcelona Montjuïc for the 2023 edition of SBC Summit Barcelona. GIO spoke to a number of key exhibitors to find out their thoughts on the show.


BOOMERANG SPORTSBOOK


At SBC Summit Barcelona, Boomerang Bet emphasized its strategic focus on affiliate optimization and local market engagement.


With a strategic focus on affiliates of all sizes looking to succeed in Latin America, Boomerang Sportsbook presents a unique proposition that guarantees high conversion rates and a tailored approach for every region. At the SBC Summit Barcelona 2023, Boomerang Sportsbook is showcasing its distinctive methods for promoting Sportsbook products. Boomerang Sportsbook’s blend of global reach and local focus is central to its offerings. For instance, the brand conducted extensive research into the Chilean market two years before its launch, thereby ensuring a tailored experience for local players. This dedication to local relevance is fundamental to its enhanced conversion strategy; Boomerang’s adaptability to diverse traffic types enables precise targeting and optimal value for affiliates. “We are traffic and conversion experts. Upon collaborating with our Sportsbook, affiliates instantly gain access to a range of tools for player attraction and conversion that we’ve developed and tested over the years. The onboarding process is streamlined, taking under two hours, and affiliates can seamlessly integrate our Sportsbook alongside other brands if needed. This setup offers minimal prerequisites and boundless growth potential. In collaboration with us, business success is a constant,” said Vitalii Prokofev, CEO of Boomerang Sportsbook.


Located in the Sports Betting Zone, Hall 1, Booth AM 530, Boomerang’s stand at the SBC Summit was specially designed for comfortable guest


interactions. Representatives from Boomerang stated that the summit provided a platform for meaningful engagement with partners, helping to understand their visions and expectations. The brand maintains a two-way communication channel with its partners, ensuring mutually beneficial collaborations.


The SBC Summit served as an ideal platform for developing the brand’s personal engagements with partners and planning for collaborative growth. Through a commitment to mutual dialogue and feedback, Boomerang Sportsbook aims to continually enhance its product offerings. This setup facilitates easy integration with other brands and offers a foundation for consistent business growth and shared success with the brand’s partners.


Awards’ 10th anniversary. To receive this award was a huge honour and recognised the hard work of our team, who all played an invaluable role in our growth this year.


SPORTINGTECH


Dan Stone, marketing director at Sportingtech, outlines how the business cemented its industry status with another notable appearance at this year’s SBC Summit Barcelona.


This year’s SBC Summit Barcelona was the biggest yet for Sportingtech, as we scooped the coveted Multi-Channel Supplier of the Year on the SBC


12 OCTOBER 2023 GIO


During the two-day event, we also rolled out an impressive line-up of new and enhanced offerings. Our stand was larger than ever, with a bigger bar serving colour-changing cocktails to align with our welcoming and playful brand image, first launched at ICE London in February. From Stand SB52, our team were proud to showcase our latest features, including new Bet Builder markets and Share-a-Bet, which capitalises on the increasingly popularity of influencer marketing in sports betting, by allowing bettors to share their betslips on social media after placing bets. The Barcelona exhibition attracted more than 15,000 delegates which presented a huge opportunity for us and made it an unmissable show. It is one of the most prestigious conferences in the industry and after a year which was underpinned by growth, we had the chance to cement ourselves as the number one platform in LatAm.


Throughout the event, highlighting our impact across LatAm was a key focus for us, as it has been for quite some time. We have been entrusted by some of the biggest brands in Brazil to greatly improve their content offerings and we have duly delivered.


Looking ahead to next year, we are planning to further boost our growth into regulated markets including Africa and LatAm, and help clients in this rapidly-evolving region to prepare for regulation, so they can hit the ground running with our fully-customisable solution.


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