COVER STORY THE SPORTSBOOK AT THE CORE
At the centre of BetConstruct AI sits its omni-channel Sportsbook, a trading operation built at a huge scale. With over 140,000 pre-match events and 90,000 live matches covered monthly, 975 in-house traders operating at a strict one-to-one trader-to-match ratio, and more than ten years of live trading experience, it is a product designed for operators who cannot afford pricing gaps or market delays.
The Sportsbook combines human market-making expertise with automated algorithmic risk management – precision where complex live markets demand it, automation for the volume and velocity no trading floor could handle alone.
THE BEST SPORTSBOOK FOR THE WORLD CUP 2026 The 2026 FIFA World Cup – expanded to 48 teams and 104 matches – will generate the largest single burst of sports betting traffic in recent years. BetConstruct AI has built its World Cup offer specifically around this reality. As Gegham Yegoryan, Chief Product Officer at BetConstruct AI, puts it: “Winners don’t start at kickoff, they start months earlier. Early engagement builds familiarity, strengthens conversion, and drives higher activity during the tournament. Operators who delay enter an already crowded attention space. Moreover, BetConstruct AI continues to lead the iGaming frontier through a landmark partnership with ADI Predictstreet, FIFA’s Official Prediction Market Partner.”
The offer comprises three components, all running on the BetConstruct AI Sportsbook at zero activation cost for operators. Special Bets gives partners the ability to create and manage unique, tournament-focused betting markets tailored to their audience. Powerfull, launching eight to ten weeks before kick-off, guides players through weekly Casino and Sportsbook challenges, earning spins and accumulating prizes – including an exclusive World Cup Final ticket, fully funded by BetConstruct AI. Cross-vertical habits are built before the tournament begins, sportsbook liquidity is generated through earned free bets, and the grand prize reactivates dormant players that standard promotional offers cannot reach.
Early engagement builds familiarity, strengthens conversion, and drives higher activity during the tournament
Bet on League is the tournament-phase hub – deployed instantly via iFrame with zero development effort. On the challenge of converting casual fans, Yegoryan is direct:
“Traditional sportsbooks confront passive fans with a wall of odds – dense grids of numbers and unfamiliar acronyms that create an immediate cognitive barrier. Bet on League reimagines that entirely, speaking to fans in their own language: statistics, narratives, and personalisation.” – Gegham Yegoryan, BetConstruct AI The two products serve different windows – Powerfull before the tournament, Bet on League during it – and are designed to work in combination, taking a casual fan from first engagement to active bettor to retained long-term player.
A TEMPLATE, NOT A ONE-OFF
The World Cup offer is not an isolated campaign. The framework BetConstruct AI has built – pre-tournament engagement mechanics, integrated competition hubs, AI-powered personalisation – aims to be adapted for other leagues too. What is validated at the World Cup becomes the standard for what follows.
The message from BetConstruct AI is simple: everything is ready. The platform, the products, the trading infrastructure. The only question is whether you are? Visit
www.betconstruct.com to find out more.
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