IGB LIVE PREVIEW
London calling: Let’s talk iGaming growth at iGB L!VE
This July, delegates from
mr.Booster will be attending iGB Live 2026 at ExCeL London, one of the key meeting points for the international iGaming community. This event is a great chance to reconnect with our partners, meet new teams, and discuss what really drives growth in today’s competitive market.
support SMM strategy, content planning and, when needed, regular content management.
We also put a strong focus on Retargeting – one of the most cost-effi cient ways to bring interested users back into the funnel. Retargeting can be several times more affordable than cold acquisition, especially when campaigns are built around precise segmentation, relevant creatives and continuous KPI optimisation. This is where our team helps partners build and refi ne campaigns, while our own Retarg self-service platform gives them greater control, transparency and fl exibility in day-to-day management.
T
he iGaming environment today leaves little room for fragmented marketing: traffic keeps getting more expensive, audiences are harder to reach, and the path to a player’s attention is no longer linear. A brand can be discovered through a search result, an AI response, a review page, a media placement, a short-form video or a retargeting banner – often before the user ever reaches the product itself. At
mr.Booster, we see this as a reason to take a full-funnel marketing approach to help brands create strong touchpoints across the entire user journey, from initial awareness to repeat engagement.
WHAT THIS LOOKS LIKE IN PRACTICE
Paid media and acquisition is one of the key areas where we support operators. We help iGaming brands reach relevant audiences through display advertising on selected and exclusive publisher sites, performance campaigns in Meta, including Facebook and Instagram, and native social ad formats in reels, shorts and TikTok. Our team can also
14 JUNE 2026 GIO
In performance marketing, creative is often the difference between a campaign that scales and one that stalls
Another key part of our offering is SEO and SERP Control. We help brands build visibility through SEO review sites, listings, content production and publisher negotiations. At the same time, our SEO Brand Protection service is designed to help operators take back control of branded search results. This includes strengthening brand-owned assets, building brand satellites, working with user reviews and bringing back branded traffic lost to affiliates and competitors.
In performance marketing, creative is often the difference between a campaign that scales and one that stalls. With this in mind, our in-house Creative Production team helps turn your marketing goals into campaign-ready assets: creatives, video assets, motion content, AI-assisted concepts, real-shoot productions, special projects, identity systems and brand materials.
GROW FAST AND SMART At iGB Live, we are looking forward to meeting teams that want to grow fast and smart: operators who need stronger acquisition and better retention, brands that want to protect their search presence, and companies ready to upgrade the way they communicate with users. If you are attending iGB Live 2026, let’s meet in London! Our delegates will be happy to discuss your current challenges, share market insights and explore how our services can support your next stage of growth.
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