ANALYSIS: SMART HOME Home Appliances


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The demand for smart, connected home appliances is growing rapidly, so how can retailers turn trend-setting technology into store sales? Jack Cheeseman finds out.


W


hile connected appliances have been around for a while now, only relatively recently have consumers begun to fully appreciate the real


benefits that they can bring to their homes. The market value for smart appliances grew by


21.4 per cent in 2020 versus 2019, and has grown by 92 per cent since 2017. The total smart market value in the 12 months to March 2021 was around £590m, totalling around 20 per cent growth year-on-year. According to GfK, the connected MDA market


grew by 34 per cent (January to May 2021 units, compared to same period in 2020), and smart appliances now account for 12.3 per cent of the total MDA market. The availability of smart features in home


appliances continues to increase, with features such as automatic detergent dosing for washing machines, stock detection and energy saving smart compressors on fridges notable… although remote monitoring and control is an additional key driver. This means consumers are better placed to be


able to understand their appliance usage habits and in the future manufacturers will have more interaction with them and be able to create more bespoke content. One of Hoover’s newest and smartest ranges


includes COLLECTION 3 – the biggest cooking range from the brand in years, comprising smart,


pyrolytic and steam ovens and gas and induction hobs… a total of 53 models. The COLLECTION 3 oven range (pictured


above) allows remote control and even voice control via a digital butler. The H-HOB 700 INDUCTION gives access to the ‘MyChef’ function which users can set specific modes and check the hob status via an app on their phone. There’s also the Hoover Wizard app, where you can access cooking hints and tips and there are more than 200 healthy recipes.


June 2021 ertonline.co.uk


Elsewhere, Beko has a range of smart home


appliances that can either be controlled via Bluetooth or Wi-Fi, such as the Grundig Hob2Hood technology where the cooker hood automatically changes its speed according to information it receives from the hob. And Pando also boasts a plethora of functions,


from RF communication sets between different appliances, like the Pando Airlink, to USB ports in its extractor hoods and new LED light systems that allow a choice of many different lighting moods, not forgetting remote control apps. “We are making a constant improvement to offer


the end user higher levels of comfort and convenience through these different devices… and there is more to come,” confirms Inaki Iturbe, Pando’s Export Managing Director. “The market for smart appliances is moving fast and keeping up with the latest technology and integrating it into our development programme is a must do.”


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