HAIER: DAVID MEYEROWITZ THE ERT INTERVIEW
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A Haier kitchen with the Cube 90 Series 5 and Wine Bank 50 Series 5
Haier ground
“We are on track for all products to be connected by 2023,” says David Meyerowitz, CEO of Haier UK and Ireland, in this exclusive interview. He tells Jack Cheeseman about the company’s 1:Vision journey to be on top of the smart appliances market by providing consumers with a “rich and relevant” AI-driven user experience.
slowed down its product development; only last month we heard about major product introductions across its refrigeration and laundry categories. With these, the company is concentrating on its message of the Connected Home for Smart Living. Not only this, but at the start of this year, Haier was
D
named the Number One Global Major Appliance Brand in volume sales in the world – for the 12th
uring this past year, the domestic appliance market has grown and manufacturers have reported positive uplifts. One of those is Haier Group, which has not
consecutive year – by Euromonitor International. Sitting down with David Meyerowitz, CEO of
Haier UK and Ireland, for this exclusive interview, he reflected on how the pandemic has affected the company and the home appliances market more generally. “It has been a year of both challenges and
opportunities, but business has been surprisingly good,” Mr Meyerowitz told ERT. “Most of the challenges were supply chain-related across both production and shipping, however, the opportunities have been far more significant. “Market data is good, thanks to consumers’ greater focus on their home life and our teams
anticipated this uplift, along with other changes in demand. The result is we have posted record sales in many areas; notably our dominant growth in tumble dryers, an incredible up scaling of our built-in business and the terrific expansion of Haier, our mass market premium brand.” Mr Meyerowitz went on to explain that 2020 was
also a record year for Haier Europe, which includes the Haier, Hoover and Candy brands, where revenues in excess of €2.1bn were secured. Haier, as a group, grew almost 20 per cent. He added: “In-line with this, we are continuing
towards our ambition to be the first choice for smart home…” (More on that shortly).
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