PREVIEW
The return of Exclusively Show!
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he return of a live Exclusively Show – potentially the first opportunity for small domestic electricals, tableware, kitchen ware, gift and destination garden centre buyers to
get together with suppliers for many months – is an exciting prospect! So says Will Jones, Chair of Exclusively and Chief Operating Officer of BHETA (the British Home Enhancement Trade Association), which owns the show. A briefing webinar for exhibitors attracted a
record turnout eager to hear about the many marketing options, networking events, the Brand Showcase, the consumer trends manifesting in Autumn 2021 and beyond, and of course the operational and safety procedures. One of the great things about Exclusively is the
level playing field it offers to all companies – large, small and new to the market – ensuring that buyers see the leading brands, the major launches and many items that they will not have seen anywhere else. Among the 130 exhibitors and 300 brands on
show, there will be the biggest and most established names in small domestic electricals – brands like Dualit, RKW, ESG, Funky Iron, Swan and Melitta. It is the perfect opportunity for buyers, journalists and influencers to find everything they need, including ideas that are that little bit different. Exclusively 2021 – which is scheduled for 24
and 25 August – will feature a wider range of product than ever before. Just taking the Launchpad – a new feature at the live show dedicated to smaller companies and start-ups – there will be a whole host of consumables on show alongside general merchandise. This will make Exclusively a perfect opportunity to explore the potential of baking kits, speciality teas, exotic spice blends, gorgeous cheeses, home curing kits
and foodie hampers alongside the related housewares and small domestic electrical items.
Trend Talks
The Exclusively show is also not just about product. It has a reputation for predicting commercial trends and a proven track record for enabling brands to get in front of buyers and the media. Popular features such as the Trend Talks and Tours with trend forecaster, Scarlet Opus and the Brand Showcase, which provides media with a curated insight into the best new products have been expanded considerably compared to previous years. Insightful trend predictions are a particular
draw for savvy buyers and this year will be no exception. At the briefing meeting, Phil Pond from Scarlet Opus gave a sneak preview of three trends which will start to come through from the Autumn/Winter this year – the idea being to help
ensure that the products on display at the show are perfectly placed for buyers both short term and into Christmas, as well as long term. Neo Luxe, all sophistication and dark romance
from earlier centuries, combines rich luxurious colours with high drama and an almost punk quality in its provocative glamour. Key for Christmas, the look will be around for three to five years. Reset accepts sustainability not as a trend but
as ‘the norm’. This is about the circular economy and designing out waste and will see blues and greens with muted patterns reminiscent of foliage, herb, fruit and vegetables. The third trend to be previewed was
Togetherness, which will manifest in Spring/Summer 2022. Upbeat and positive, joyful, colourful and vintage, it is all about sharing, collaboration and putting people first, a multicultural outdoors them with flavours of Africa and the Caribbean.
Organisers of the Exclusively Show – which covers housewares and small electricals – say there is strong industry support for the Show returning to The Business Design Centre in London this year.
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