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NEWS


IFA Berlin will return for 2022! From 2 to 6 September, the German expo will bring together global brands across consumer electronics and home appliances. As before, the concept still combines B2B and B2C elements with products and


brands on show for the industry, retailers and consumers. “IFA Berlin is where most of the world’s annual product innovations are unveiled”, organisers said. Jens Heithecker, IFA Executive Director, Executive Vice President Messe


Berlin Group, commented: “It’s finally time to ‘get real’ and once again organise a full-size trade show at the grounds of Messe Berlin. Many leading global brands have already committed their participation, with high demand in the Home Appliances section.” Martin Ecknig, CEO Messe Berlin, added that IFA 2022 has the potential


to be the “first truly global trade show for the CE industry” since the start of the pandemic… “The industry has a strong desire to return to an in-person event, and we are


4 Back to Berlin: IFA makes a return!


The Exclusively Show returns this year to The Business Design Centre, Islington on 14 and 15 June to showcase small domestic electricals, tableware, kitchen and giftware. The Show welcomes senior level buyers, decision


makers and merchandisers from across the housewares sector including independent cook shops, lifestyle and electrical retailers, high street multiples, department stores and more. Said Will Jones, Chair of Exclusively and CEO of


BHETA (the British Home Enhancement Trade Association), which organises the show: “One of the great things about Exclusively is the level playing field it offers to all companies – large, small and new to the market – ensuring that buyers see the leading brands, the major launches and many items that they will not have seen anywhere else.”


committed to making that a reality in Berlin this September in a safe and successful manner.”


Exclusively Show back for 2022 The popular Brand Showcase will return for 2022


to welcome journalists, bloggers and influencers; Richard Watts, who curates the Showcase, described the attraction as “the biggest press and influencer event of its kind – with a consumer reach of over 20 million”. “As usual it will be filled with on-trend product that


will simply not have been seen before. This year, however, we are increasing the quantity of items we can display, the amount of space we can allocate to particular brands and products and including premium spaces where exhibitors can demonstrate product to media visitors.” Mr Watts said there will be an army of


‘cleanfluencers’ and home organisers, as well as foodies, eco living fans, home décor focussed channels, and garden and gift and family channels.


Marks


Electrical achieves


‘record annual revenue’


Marks Electrical has reported sales growth of 44 per cent for its year ended 31 March 2022, plus 19 per cent revenue growth to £20.7 million for its last quarter. CEO of the independent e-commerce electricals


retailer, Mark Smithson, said the fourth quarter was “another excellent trading period”. During the year it added additional resources in


its customer services and driver-installation teams. Mr Smithson said these elements are helping the company to maintain its “market-leading” customer service score of 4.8 on Trustpilot He continued: “Our USP of free next day delivery


with our own fleet of vehicles, combined with our capacity unconstrained single site location, is helping us deliver operational excellence and gain market share in a highly competitive market.” Mr Smithson said the company had gained market


share in both the MDA and television markets, while expansion plans with multiple suppliers as well as with its own inventory in the second half will help make Marks Electrical “a more prominent retailer”.


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