Shopfloor


PROFILE: THE PANASONIC STORE INVERNESS


32


And I would walk 500 miles!


No delivery is too extreme for Scottish Euronics agent, the Panasonic Store Inverness. Whether it’s transporting a TV by boat to a remote cottage or using a local farmer’s tractor to carry electrical goods to a customer in the snowy Highlands, it’s all in a day’s work for owner, Michael Freeman. Jack Cheeseman finds out more…


Inverness it really is true – on the day that I spoke to owner, Michael Freeman, he’s travelling two- and-a-half hours north of his store to deliver a fridge-freezer and a TV to a customer. And it’s a 300-mile round trip!


E


uronics retailers always go the extra mile for their customers, but in the case of the Panasonic Store in the Scottish city of


“Our stomping ground is a 40-to-50-mile


radius of Inverness, but the Highlands covers 17,000 square miles and is so sparsely populated – in that part of the world there are no electrical stores, so we’ll quite often get a call,” he says, speaking from a layby on the A9, where he’s parked his company van to conduct the interview.


Call of duty Mr Freeman’s recent trip to the far north of Scotland isn’t the first time he has gone above and beyond the call of duty for a customer. “In the Highlands, you’ve got several things


against you – like access and the weather. In the winter, we always have our van equipped with snow tyres – we once had to transfer our goods


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