EDITOR'S COMMENT Jack Cheeseman


April 2022 ertonline.co.uk


Reasons to be cheerful


do. Or, at the very least, throw some bunting up outside your store to let people know that you’re open and you’re happy to welcome them in! And on that note, for those of you going big with the jubilee decorations,


I urge you to take some pictures of your stores and you could enter into the brand new Best Independent Electrical Retailer Shopfront category for this year’s ERT Awards! It’s the perfect example to showcase your local marketing skills! But of course, any shopfront display is eligible for this category – any


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product, any campaign, any time of year – and the more creative and imaginative windows will stand out from other entries! So if this sounds like a bit of you and you like to catch your customers’ eye with bright and bold POS, then now is the time to get photographic evidence and put your entry forward via: www.ertawards.co.uk/enter As you have probably already seen, this is not the only new category for


coming our way – which, let’s face it, makes everyone feel good! – but with bank holidays and jubilee weekends to look forward to as well, I’m sure there will be plenty of opportunities for consumers to spend money and therefore plenty of reasons for retail stores to reap the rewards! Much like with big sporting events, the


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Queen’s celebrations in a month’s time will no doubt bring friends and families together to watch – after all, it is a hugely historic moment for our country – so I think it’s safe to say that spirits will be high and that could likely translate into an increase in retail spending. Will consumers specifically purchase


new TVs to watch the jubilee, or new refrigerators to keep their street party drinks cool?... That really is anybody’s guess. But if they are thinking about upgrading you need to ensure that they think of you first. So over this extra special four-day


weekend, there are many ways to join in with the festivities and you should aim to be right at the heart of any local events as this will be a golden – or should that be “platinum”? – opportunity to connect with new and existing customers to let them know who you are and what you


Email the editor at jackcheeseman@ertonline.co.uk What do you think ?


2022. The Best Independent Kitchen Retailer Showroom award is also new, which will certainly appeal to the growing number of appliance retailers that have moved into selling fitted kitchens; this is a huge growth area for the industry and we thought it was time to recognise these particular businesses alongside the best brown and white goods dealers. Lastly, the new Best Industry Distributor award celebrates the intrinsic link


elcome to the latest issue of ERT! I hope that Spring has sprung in your stores and that you’re looking forward to a bright and positive season ahead. Not only will we have warmer and sunnier weather


between retailers and brands with the companies that provide the best service for both and help contribute towards mutual business growth. From order to dispatch, a seamless operation with essential communication along the way ensures a smooth process on all sides… with a happy customer at the end. If you haven’t thought about entering the ERT Awards 2022 yet, then now really is the time. All the information you need is here: www.ertawards.co.uk


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