EDITOR’S CHOICE CSM AGENCY
a strong reputation for quality but a complex international distributor network that limited scalability. By building digital infrastructure and unifying commercial systems across more than 100 markets, the company transformed how it supports partners and brings products to market. Centralising training, localisation and compliance allowed distributors and NGOs to work with Aquatabs’ manufacturing standards. The result is a business now growing through structure, not just reputation: proof that operational excellence can evolve into commercial strength when supported by deliberate design.
FROM EFFICIENCY TO INTELLIGENCE: BUILDING THE SYSTEMS THAT DRIVE GROWTH Irish manufacturers are now translating operational precision into commercial intelligence. They are using data not only to run factories about pricing, forecasting and market strategy.
TURNING FORECASTING INTO A COMMERCIAL ADVANTAGE AI-assisted forecasting is reshaping how manufacturers plan and allocate capacity. Advanced models use real-time data to anticipate demand and align production with sales. Research from McKinsey shows AI forecasting can reduce errors by 20 to 50 per cent and cut lost sales by up to 65 per cent. A review from AIQ Labs notes that companies using machine- learning for demand prediction see measurable
‘The next phase of growth will depend less on how much they can produce and more on how well they can systemise the commercial engines that carry that production into new markets.’
These gains only create value when forecasting data connects directly to commercial systems. When sales teams understand supply constraints prioritise higher-value opportunities and improve how it integrates into the go-to-market process.
PRICING AS A DESIGNED SYSTEM, NOT A DISCOUNT Quotes once varied by salesperson and market, and discount approvals were inconsistent. One European components maker introduced a pricing discipline linking three inputs to every
12 November/December 2025 Irish Manufacturing
market reference from CRM data and a deal and service load.
Sales could still discount, but any quote below Within two quarters, realised price improved, margin volatility narrowed and quote time fell. External studies show pricing changes deliver improvement levers. Even a one-percent uplift capital-intensive sectors. Siemens offers a global example, using AI-
driven production analytics to balance supply and demand in real time. These cases show that digital transformation delivers results only when technology connects the full business system from production to market.
TURNING MANUFACTURING MASTERY INTO COMMERCIAL MOMENTUM Ireland’s manufacturers are among the best in the world. Their precision, problem-solving and relentless drive for improvement have built the backbone of the country’s economy. That same mastery, the discipline that keeps production lines power the next chapter of their growth. The good news is that the mindset already
comes next is simply a shift in focus: directing that same intelligence toward how growth happens.
www.irish-manufacturing.com
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