INDUSTRY 4.0 FEATURE
TECH UP… COST DOWN… IT’S OUR JOB
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his year has been a challenge for everyone and finding different ways of adapting has become the new normal for many people.
The demise of exhibitions in 2020 created a gaping hole in one of the
traditional methods of marketing. The loss of the Hannover show in Germany would have been a huge blow to igus so, in true fighting spirit, they designed and custom built an exhibition stand on site in order to showcase over 100 new innovative products. Within the virtual exhibition, igus presents more than 100 plastic
innovations and product range extensions from all areas of motion plastics. Around 400 square metres in size, the real stand is now open to online visitors and follows the theme ‘Cost down, Tech up. It’s our job’. The exhibition is part of the digital support available to customers, personal guided tours, 1-to-1 meetings and group meetings on the stand can be arranged. igus is now able to show visitors how high-performance polymers can be
o
used to sustainably increase the service life of moving applications and reduce costs. “When one trade show after the other was cancelled, it quickly became clear to us: we should create our own trade show and share it with the world “, explains Matthew Aldridge, MD of igus UK. The stand is online at:
www.igus.co.uk/virtualexhibition and is open to
visitors. At each demonstration station, visitors can make use of displays, films and texts, to immerse themselves into the world of motion plastics – from Single Pair Ethernet (SPE) cables designed for e-chains to lightweight drylin polymer telescopic slides and intelligent smart plastics solutions. Links take the user to more detailed technical information and videos on the website. The virtual trade show is part of the extensive digital consultation service
provided by igus. Anyone wishing to obtain specific, detailed information can make an appointment and together with an igus engineer, can take a tour of the stations on the virtual trade show stand. A personal meeting with an igus product expert or industry expert is also
possible, without the visitor having to leave the workplace/home office. With the help of a tablet, the expert guides the visitor over the trade show stand to see new products and watch ‘live’ demonstrations. The message surrounding this virtual exhibition is clear; technology up
and cost down. This is not a new mantra, this is what embodies igus as a brand, the need to improve the lifetime of machines and save the customer money.
igus
www.igus.co.uk T: 01604 677240
1 IRISH MANUFACTURING | JULY/AUGUST 2020 13
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