NEWS EXTRA
DIY retailers must prioritise sustainability and discount schemes to gain consumer trust, new report finds
As living costs get higher, consumers are increasingly looking at ways to improve their homes through DIY. Searches for ‘DIY shop near me’ have grown by 22% in the past 12 months, giving retailers a huge opportunity to attract business. A new report by SumUp, a leading global fintech company, has revealed consumer expectations and trends for both online and brick-and-mortar shopping within the DIY and hardware space.
Amidst the challenges in the UK’s retail environment, this report seeks to highlight emerging consumer patterns, allowing businesses to remain at the forefront of change. With 61% of DIY consumers saying they prefer in-store shopping when looking for products, the report by SumUp revealed the top factors motivating consumers to shop in-store rather than online, with human interaction and pre- purchase product experience being huge factors.
Working towards a fairer society and caring for the environment are two key agendas for many consumers, and it would appear that retailers who don’t offer sustainability and social initiatives may be left
ERA invests in the future with new apprentices
As part of a wider apprenticeship scheme developed by Tyman UK & Ireland, home security and fenestration component provider, ERA (part of Tyman UK & Ireland), is ramping up its apprenticeship offering, helping to strengthen the fenestration industry’s pipeline of young talent by providing learning opportunities to the local community.
Hatty-Mai McMahon joins
Tyman UK & Ireland’s Health and Safety department, whilst also studying for her In-Comm Safety, Health and Environment Technician
EBOSH National General Certificate qualification. She is joined by Tanique McCarthy who is studying for her Level 3 Information Technology Technician qualification with apprenticeship provider The Development
8 DIY WEEK NOVEMBER 2023
Manager. Tanique will join Tyman UK & Ireland’s IT team to gain valuable hands-on experience. Both apprentices, who will work across Tyman UK & Ireland brands, including ERA, have been paired with their own mentor and relevant subject matter expert so that they can strengthen their specialist knowledge and deliver on real-time projects, alongside their studies. In order to nurture development, each individual in the apprenticeship programme is given the opportunity to undertake training and spend time with colleagues in other areas of the business to gain a better understanding of company-wide operations and broaden their skillsets. They will also have the opportunity to spend time with senior management.
Every person welcomed onto the scheme receives the living
behind. The report revealed that sustainability and social initiatives significantly influence consumer trust in a brand, as 41% of shoppers identified sustainable packaging as a key
trust factor, followed closely by 36% who trust brands that allow product recycling. Additionally, sustainable energy consumption and use were deemed essential by 29% of the respondents.
With more and more competition on the high street, customer retention is becoming an increasing consideration for retailers. According to the report by SumUp, 62% of customers are more likely to return to shops that offer a loyalty program, such as seasonal offers or offers for senior citizens/students. The report also revealed the top factors that would deter a customer from shopping in-store. The top five factors are: poor quality of goods (57% of shoppers claim this annoys them); poor store hygiene (54% of shoppers claim this annoys them); poor customer service (53% of shoppers claim this annoys them); pushy salespeople (52% of shoppers claim this annoys them); and difficult return policy (42% of shoppers claim this annoys them).
Full information is available at
www.sumup.com/en-gb/ business-guide/store- expectations-in-the-uk
wage as part of their employment, which further establishes Tyman and ERA’s commitment to the wider community and diversifying the talent coming into the fenestration field.
Such is the success of
the programme, Tyman is currently working with a variety of training providers to set up
additional apprenticeships, including programmes within its engineering and sustainability departments.
Given the success of the
apprenticeship programmes, Tyman UK & Ireland is working with training providers to select some of its long-standing employees to join a selection
of apprenticeship programmes to create further learning opportunities.
For further information about ERA and Tyman UK & Ireland, visit www.
eraeverywhere.com and
www.tymanplc.com/tymans- divisions/uk-ireland
www.diyweek.net
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