RANGE REVIEW: MERCHANDISING & POS
NEW HOME FRAGRANCE RANGE TO SUPPORT THE GREENFINGERS CHARITY
Home fragrance specialists, Elements of Fragrance, has confirmed a new range of home scents will launch later this year and will exclusively raise funds for the children’s hospice garden charity, Greenfingers.
T
he new range, entitled ‘Elements of Garden’, will bring to market a stunning range of wax melts, oils, reed diffusers,
candles, room sprays, sponge soaps, bath bombs, shower steamers and even fragranced carpet sprinkles. Inspired by the fresh scents of the English garden and orchard, the Elements of Garden will feature 12 scents, including six fruity aromas for the bath and body collection. Reminiscent of days spent in the
great outdoors and inspired by the nation’s love of gardening, these products are the perfect fit for
garden centres and their consumer demographic, with repeat sales and gifting potential making them the perfect year-round seller. As such, these are products that have what it takes to continually boost Greenfingers’ fundraising total, with Elements of Fragrance confirming that 10% of every item sold will be donated straight to Greenfingers and is keen to develop a long-term fundraising plan with the charity. To celebrate the launch and to kickstart the fundraising journey, Elements of Fragrance has revealed three new merchandise stand deals that are designed to help retailers
optimise sales. For an extra pre- Christmas boost, all orders placed before December 31st will see retailers receive free testers to further entice shoppers instore.
Speaking about the new partnership, Mathew Thomason, Director at Elements of Fragrance said: “I’ve been active within the garden retail sector for over 20 years and have always seen how the Greenfingers Charity has been embraced by the industry. With Elements of Fragrance, I am in a position where I can fully support the charity, with this special garden- inspired collection the perfect way to kickstart this new partnership. I am excited about getting started and truly hope that our efforts will go a long way in supporting the charity in the amazing work they undertake at children’s hospices across the
country.”
Linda Petrons, Director of Fundraising and Communications said: “On behalf of all of us at Greenfingers, we’d like to say a huge thank you to Mathew and his team for choosing to support our work. I have been lucky enough to have a sneak peek of the Elements of Garden collection and it is just stunning. I have no doubt that it will perform superbly in garden centres and in doing so will be a wonderful contributor to our fundraising targets.”
To find out how you can start stocking the new Elements of Garden home fragrance range, please visit www.elements
offragrance.com/register or email Mathew and the team via
sales@elementsoffragrance.co.uk
PECKISH TO LAUNCH MILLION
POUND TV CAMPAIGN Peckish, the leading wild bird food brand from Westland Horticulture, is debuting its biggest ever media campaign, with a £1.5m investment launching on TV on Christmas Day.
T
he multi-platform ‘Colour In
Your
Garden’ campaign is expected to reach 25 million consumers, and runs into Spring
2024. The campaign is brought to life through TV, video on demand, social media activations, press, and in-store executions.
This brand-new campaign celebrates the public’s love of nature, and the vivid colours wild birds bring to gardens during those grey winter months. The campaign aligns to the peak sales period, with often freezing temperatures encouraging the public to help keep
34 DIY WEEK NOVEMBER 2023
birds fed, as well as the unique time of year when families flock to their sofa to enjoy their festive TV favourites. In this exciting TV spot, viewers are treated to a spectacular show of the vibrant colours of wild birds being fed with Peckish. The captivating scenes encapsulate the essence of Peckish, revealing how the brand truly does bring everyone closer to nature in a sustainable way.
The brand’s promise of sustainably sourced ingredients that beautiful garden birds simply can’t resist is charmingly brought to life throughout the campaign, with the star product being Peckish
Complete Seed Mix – a unique blend of 12 seeds specifically enriched with Calvita pellets to provide essential nutrients that attract a wide variety of garden birds. This mix is packaged in 100% recycled paper packaging, so retail partners and their customers can feel good about feeding wild birds with the brand’s feel-good food. The campaign also aims to shine a light on the brand’s wider mission to support nature with ongoing initiatives such as the ‘field to beak’ strategy, which strives to reduce waste and offset carbon emissions by reducing miles, with continuous innovation
into sustainable products. Peckish believes in products that
are naturally good both inside and out. So, when your customers are looking to attract small colourful birds to their gardens, you can rely on Peckish. Speak to your account manager or order via the Westland Live platform to ensure you’re stocked up with Peckish products ahead of this significant investment. Don’t forget to add the brand’s vibrant point of sale to orders to bring the campaign to life in store.
Find out more about Peckish at
www.peckishbirdfood.com
www.diyweek.net
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