RANGE REVIEW: MERCHANDISING & POS
J
ohn Bowers, of Chris Bowers and Sons, has selected the fruit trees from those growing at his Whispering Trees
Nursery at Wimbotsham in Norfolk. They are all frost hardy and demand minimum attention to yield delicious harvests. John and his business partner Steve Edwards have chosen a damson, cherry, quince, plum and an apricot. “Ideally, every home should have at least one fruit tree. Our collection will help to achieve that objective,” says John. “We have produced a fact sheet covering feeding, watering, pest control and pruning the trees and each tree has a 12-month guarantee.”
Damson Blue Violet A
recently introduced semi- sweet Damson which maintains the wonderful true character of the Damson flavour, fondly remembered by many, but with a dash of added sweetness. This makes it ideal not only for the famed Damson jam and pies, but also for eating fresh, straight from the tree when ripe. The beautiful violet blue fruits can be enjoyed throughout September, they are produced on a tough and hardy little tree which is self- fertile and easy to grow. The influence of ‘Pixy’ stock keeps it compact and easy to manage. RRP: £22.95
Sweet Cherry Black Heart Stunning dark, almost black fruits, not only is this the most handsome of cherries it is also the sweetest. With plenty of juice and pronounced sugary-sweet flavour it’s just as well that this variety tends to produce a bountiful harvest, as the cherries are so addictively moreish, they won’t last long! The beautiful white Spring blossom is a joy too. RRP: £24.95
Quince Patio Gold One for gardening connoisseurs who may remember the joys of the Quince, this very traditional heirloom fruit tree is once again enjoying a resurgence in popularity. Our own introduction ‘Patio Gold’, captures perfectly, the distinctive characteristics of a traditional Quince but with a handily compact habit making it perfect for patio growing. The soft downy leaves and large, rose-pink blossom makes for a very attractive tree. The pear- shaped golden fruits are redolent with a strongly aromatic perfumed aroma - just a few fruits in a bowl will perfume a room. Used traditionally for making jellies, the fruits can also be added to home baked apple pie
36 DIY WEEK NOVEMBER 2023
where it imbues an unmistakable added dash of flavour. RRP: £27.95
Plum Jubilee A superb replacement for ‘Victoria’ as it is much more reliable and quite simply an incredible performer year on year producing several pounds of perfect fruiting. No disappointment in the flavour stakes either, the yellow flesh is sweet, moist and perfect for eating fresh. Home baking enthusiasts will be delighted to hear it also makes great pies and preserves - a very versatile variety indeed. The tree is very hardy in all areas and self-pollinating too. Grown on Pixy stock. RRP: £22.95
Apricot Isabelle A truly compact apricot and a joy
to grow with a very early blossom and large golden fruits which often have a soft rosy flush. The golden flesh is tender, oh-so juicy and with plenty of sugar and little acidity. Ripening late July-August what could be nicer than your very own home-grown apricots! RRP: £28.95 All mentioned varieties are supplied at 18 months old and approximately 120-150cm high. The estimated mature height is around 180cm. The five-tree collection costs £99.95 plus £8.95 for delivery or they can be bought individually at the RRP shown plus £8.95 for delivery.
For trade enquiries, contact Chris Bowers and Sons on 01366 386858, email
info@chrisbowers.co.uk or visit
www.chrisbowers.co.uk.
AMES COMPANIES EXPANDS
MERCHANDISING TEAM
GROWING A MINI ORCHARD ON A PATIO
Most people are aware of the health benefits of eating fresh fruit and now, even if your garden is restricted to a patio or balcony, you can have your own mini orchard. The UK’s number one fruit tree specialist has put together a collection of five, more unusual fruit trees that are ideal for growing in a limited space.
The 40-strong AMES Companies merchandising team that has become a familiar face to garden retailers up and down the country has added a new string to its bow, with the full product remit now covered by this creative and integral part of AMES’ overall offering.
Supporting its retail customers, the AMES Companies merchandising team will now be on hand to present and display everything from Apta pots and planters to Kelkay aggregates and paving, La Hacienda’s extensive outdoor cooking, heating and garden décor portfolio, the all-new AMES Tools brand, Easy Fountain water features, and Woodshaw’s garden timber essentials. To ensure best-in-category
merchandising support and creative displays to entice shoppers, the merchandising team has recently undertaken extensive training. With new ideas come new
merchandising solutions and, as a result, retailers can expect to see more cross merchandising masterclasses shaping future displays. Additionally, they can expect to enjoy increased peace of mind as multiple bestselling, year-round categories will now be looked after by the team on a regular basis.
This expansion of the team’s
remit comes at the perfect time as pre-season orders roll in, following a series of exciting expansions for the brand. Launching exclusively for season 24 is AMES Tools, which offers a comprehensive and carefully curated lawn and garden tool portfolio.
Find out more about the AMES Companies by visiting
www.ames-uk.com
www.diyweek.net
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