INDUSTRY NEWS The Happy Factor
Zero In Plant Remedy is the new range for healthier houseplants. Keeping customers and their houseplants happy and healthy!
I
t’s well established that houseplants have a positive impact on mental health and wellbeing in several ways. Houseplants
are proven to reduce stress levels and improve mood. They make workspaces more conducive and increase productivity and have even been shown to increase pain tolerance in hospital settings. In the home they provide a connection with nature, add to décor and ambience and reward our caring instincts.
And the market for houseplants is growing. Sales have doubled since 2019 and almost half of all people purchased a houseplant in 2023. But new and younger owners are struggling with the care of their new houseplants. This was the driver for the development of a new Zero In Plant Remedy range of plant care products that will help even the least experienced owners care for and nurture their plants. The range includes bug traps, gnat barriers, tonics, misters and leaf shine solutions.
Edwin Allingham said “I have first-hand experience of young people in my own family struggling to care for their houseplants. And I’ve seen for myself the positive impact on wellbeing of having healthy plants in the living and working environment. We identified a clear need for a collection of easy-to-use care products that will mean everyone can successfully care for their plants – and boost their mood in the process!” Zero In Plant Remedy range of fourteen products is available on a Development Deal which includes a compact display unit and guarantees participating retailers a 60% gross margin.
STV International Ltd Forge House, Little Cressingham, Thetford, Norfolk, IP25 6ND, GB Tel: 01953 881580 Email:
info@stvuk.co.uk
Head of Sales for Bira Direct
Location:
Reporting to: Managing Director
orking in conjunction with the Managing Director to develop, lead and manage all commercial activities of the business to provide positive
W Main duties and responsibilities
• Develop, implement, and execute
and build a pipeline of potential new supplier partners to grow
• Foster a positive and results-driven sales culture within Bira Direct as well as the supporting teams across the wider group that encourages
• Build and maintain strong relationships with new and existing sales and participation reviews to develop sales strategies for
• Visiting Bira members and non-bira members nationwide to introduce Bira Direct and services
understand their business needs, ensuring Bira Direct’s solutions
SCAN FOR
for partner negotiations and client
• Collaborate with Group Marketing, Credit, and IT teams to develop
For full details contact Julie Elcock – Group HR Manager
Julie.elcock@bira.co.uk TRADE ORDERS
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