SHOW PREVIEW: GLEE 2025
inspiration and product diversity to the show and offering a taste of the many exciting exhibitors confirmed in recent days.
Leading the latest additions, Katie Blake Garden Furniture will showcase its premium outdoor dining and lounging collections, further strengthening Glee’s thriving Outdoor Entertaining sector. Also joining is Garden Store Direct, offering retailers a versatile portfolio of contemporary garden furniture, storage, and leisure accessories designed for modern outdoor living.
Meanwhile, Dutch Imports – a familiar name at Spring Fair and Autumn Fair – will make their return to Glee in 2025, following a decade long hiatus. Known for their eclectic home and garden décor, their presence will bring fresh visual merchandising inspiration to Glee’s Gift and Homeware sector. With such an impressive exhibitor line-up and even more developments to come, Glee 2025 is not to be missed.
The all-new Glee app One of the easiest ways for both visitors and exhibitors to maximise their time at the show is by using the all-new Glee App – a smart, intuitive event tool designed to make every moment count. For visitors, the Glee App acts as a pocket-sized event assistant. From the moment they log in, the app curates a personalised experience, suggesting the most relevant exhibitors, sessions and
24 DIY WEEK AUGUST 2025
products to match their interests. The full agenda is available at their fingertips, making it easy to build a tailored schedule, bookmark talks, and plan meetings with suppliers and peers. An interactive floorplan ensures simple navigation around the NEC, while in-app chat and contact export tools mean new connections don’t end when the show does.
Exhibitors benefit from a platform built to boost engagement and streamline lead management. The app allows teams to view and coordinate meetings, respond to company messages in real time, and track every visitor interaction. Contacts and leads can be exported instantly for seamless follow- up, helping businesses convert
interest into long-term relationships.
What sets the Glee App apart is its ability to adapt. Powered by Grip’s AI, it learns from each user’s behaviour to deliver more accurate recommendations and networking opportunities, ensuring no one misses the connections that matter most.
Getting started with the
Glee App is simple: Register for your free Glee 2025 ticket – access to the app is exclusive to registered attendees. Download the app from the Apple App Store, Google Play, or via desktop. Log in using your registration credentials – you’ll receive an email with instructions to
set your password. Start exploring – build your agenda, schedule meetings, and discover exhibitors before you even arrive at the NEC.
Find out more Glee 2025 promises garden buyers an unrivalled opportunity to discover an exceptional mix of new, returning and long-standing exhibitors. From fresh innovation to trusted favourites, the show is the ultimate destination to explore the latest products, connect with industry leaders, and gain valuable insights into emerging trends. Make sure to mark your diaries for 16–18 September 2025 and be part of the event that continues to define the future of garden retail.
For more information and to secure your free ticket to Glee 2025 please visit www.
gleebirmingham.com or call 0203 3545 9752.
www.diyweek.net
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