PRODUCT NEWS


Stixall Extreme Power from EVERBUILD – A SIKA COMPANY boasts the ability to bond and seal virtually everything to anything. Using the very latest hybrid polymer technology, Stixall will bond to virtually every substrate both indoors and outdoors and in all weather conditions – even in the rain and underwater, making it the ideal product to have on a building site, says the company. Available in six colours; black, brown, Crystal Clear, grey, white and natural in 290ml cartridges, Stixall also comes with a 40-year performance guarantee. For more information on Stixall Extreme Power or any other product within the Everbuild and Sika ranges, contact your local sales representative. n 0113 240 2424 n www.everbuild.co.uk


SHURTAPE is investing in high-profile TV advertising for its market-leading products, Duck Tape and Frog Tape - for the eighth year in a row. Again, targeting the mainstream consumer DIYer, the tape manufacturer’s autumn/ winter 2017 campaign is a highly- targeted sponsorship and ad schedule across TV and radio. The new Frog Tape campaign that will launch at the start of October, is entitled ‘Bring Your Painting to Life’, focusing on how the product can help even amateur painters create professional, creative finishes. Built around TV, with ITV’s prime daytime show Good Morning Britain, the schedule will include Heart FM and, for the first time, the ad will be rolled out on Smooth Radio, delivering huge mainstream reach. Duck Tape, will also feature on Good Morning Britain, giving both brands mass reach at a key time of day. Shurtape UK head of marketing Alan Murray said: “This demonstrates our commitment to our trade customers who have benefitted from a heavy TV push in the past. This is a key time of year when consumers are looking to ‘nest’ and smarten up their homes for the winter months. We’ll be amplifying the campaign with home interest media advertorials, in-store activity and social media programmes.” n 01442 505762 n www.shurtape.co.uk


The latest development in the BORDERSTONE range is new Portfolio porcelain paving, which has been designed to be both fashionable and practical for the modern home and garden. Manufactured from kiln-fired clay, the range is durable, non-porous and stain-resistant and requires no sealing or surface treatment. The paving is also frost-resistant and designed not to fade in the sun and boasts crisp riven edges for minimum grouting and a sleek finish, while being non-slip, won’t scratch and easy to clean, Portfolio will be available in 600mm x 600mm with an RRP of £19.99 each, making a medium size 10sq m patio for under £560. n 01405 869333 n salesenquiries@kelkay.co.uk


DIY Week Product News 1/4_Layout 1 04/05/2017 15:57 Page 1


SHURTAPE has announced another huge broadcast marketing campaign for T-Rex Tape, kicking off this month. The leading tape manufacturer has generated mass awareness for the extra-strong tape with a range of consumer campaigns since its UK launch in 2015 and is continuing the momentum by teaming up with Talksport, Sky Sports, Channel 4 and Dave. The promotions will see a repeat of T-Rex’s previous successful partnership with Talksport. This year, the brand will create an interactive initiative with Talksport’s popular Drive Time show, with the theme: “We’ve taped it”. Listeners simply answer a question about a sticky sporting situation to be in with a chance of winning a range of consumer prizes, including top of the range technology products and BBQs. The TV campaign will see a T-Rex ad placed across the range of popular channels for the autumn months. In this ad, the product’s strength is illustrated by a father fixing the ladder to his son’s treehouse using the extra strong tape, before both characters let out a ferocious ‘roar’. Head of marketing Alan Murray said: “We are launching new products to build the T-Rex range in the UK – it is already huge in the US so it is key to keep pushing the brand to consumers. We’ve just introduced White and Clear T-Rex and, thanks to this broadcast media campaign, we’ll be reaching millions of end users at the start of the key autumn period, offering some ‘ferocious’ prizes and, most importantly, speaking to them via brands they know and trust.” n 01442 505762


n www.trextape.co.uk


To feature in our product news pages send your press releases through to diyweekproducts@datateam.co.uk


8 DIY WEEK 29 SEPTEMBER 2017 www.diyweek.net


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