RANGE REVIEW: AUTUMN/WINTER PREP FEATURE
HOW DJ TURFCARE’S AUTUMN LAWN TREATMENT IS DRIVING SALES AHEAD OF WINTER
As autumn approaches and garden retailers look to diversify their product portfolio to harness the profit potential of this extended sales period, DJ Turfcare – UK supplier of the organic-based Viano ranges – is busy ensuring it has sufficient stock of its latest RHS-endorsed innovation, Autumn Lawn Treatment.
S
u c c e s s f u l l y launched in 2020, DJ Turfcare’s Autumn Lawn Treatment is a vital product for lawn maintenance
pre-winter, a period which is seeing more and more gardeners make purchases to safeguard their garden spaces against the ravages of winter. Available in 10kg bags which
treat an area up to 200m2, Autumn Lawn Feed is a unique organic- based fertiliser which has been created for use during August to November to destroy moss whilst also stimulating strong roots and providing grass with 100 days of food to encourage a greener, thicker, stronger and disease-resistant sward throughout winter and long into spring.
Like its popular Recovery
product, DJ Turfcare’s new Autumn Lawn Feed will benefit from the inclusion of Humifirst. This unique ingredient creates biological activity and acts as a plant growth stimulant, making it perfect to use as an autumn lawn feed. Autumn Lawn Treatment is safe to use around pets and children. DJ Turfcare’s David Jenkins says: “Autumn is traditionally a time for re-sowing lawns or improving grass quality. As the nation continues to spend more time at home, however, and a new army of gardeners join our ranks, we will see an increase in consumers requesting products to breathe new life into their lawns before winter sets in. “With our new Autumn Lawn Feed retailers are able to offer the
complete package for optimum lawn health, making for happy customers and happy lawns.”
Supply ready to meet demand To meet demand, DJ Turfcare has worked closely with its supply partner, Viano, to ensure that stock of Autumn Lawn Treatment is readily available to UK retailers throughout the season. Having honed its delivery process during lockdown, DJ Turfcare proudly offers delivery from as little as five days, with its customers enjoying uninterrupted supply.
Find out more DJ Turfcare offers UK consumers access to one of the most respected lawn care product portfolios available on the market today.
Endorsed by the Royal Horticultural Society since 2018, the range delivers high performance results, whilst also setting a new standard for environmental responsibility and sustainability with its 100 percent organic-based products. DJ Turfcare’s wider organic- based product offering
includes
the bestselling RHS-endorsed MO Bacter range, which includes MO Bacter Instant, Recovery and Bio- Lime. All products are supported by quick delivery within five days. DJ Turfcare is not participating in trade exhibitions this year, but retailers can still speak to directly to the team by calling 01483 200976 or by visiting
www.djturfcare.co.uk
SUMMER SEES FURNITURE AND BBQ SALES HOT UP AS WE RETURN TO THE NEW ‘NORMAL’
The Garden Centre Association (GCA) has recently released its Barometer of Trade (BoT) for June (2021) revealing furniture and BBQ sales were up by 94.88 percent year-to-date. The report also shows a year-to-date increase in 11 out of 13 categories proving that garden centre demand has been positive at the start of the summer. Iain Wylie, GCA Chief Executive, explains: “The
great weather at the start of June led to outdoor entertainment and alfresco dining remaining popular. People were continuing to spend more time in their gardens and outdoor living spaces. Many centres received a ‘second wave’ of furniture deliveries in June, delayed from earlier in the season, going some way to fulfil the pent- up demand from customers and keeping sales buoyant. There was an anticipation of the ending of restrictions in July and people were preparing to be reunited with friends and family and to be able to host them in their gardens and to fully resume entertaining at home. “Another key category, which has been continuously affected throughout the last 16
22 DIY WEEK SEPTEMBER 2021
months is catering. It has seen a massive increase from June 2020 with sales up 2,481.82 percent. Although it has been hampered significantly by the limitations affecting the hospitality industry, which needs to be taken into consideration. The increase is unsurprising as hospitality was closed until 4 July in 2020, so last year the figures relate to a few centres offering a limited takeaway menu. Wylie adds: “The nation’s new gardeners also appear keen to continue. Houseplants have remained top sellers with sales up 80.56 percent and outdoor plants up 73.17 percent, year-to-date. Our love and appreciation of natural things clearly flows across generations linked with the proven benefits of gardening and plants to our wellbeing and mental health.”
Other categories that performed well in June compared to the same month in 2020 include clothing, with sales up 55.52 percent and gifts
Iain Wylie, GCA Chief Executive
up 67.26 percent, although last year it must be remembered that many centres were trading these departments in a limited capacity, and in some cases, they were closed in June last year. The food hall and farm shop category was up at 50.22 percent and pets and aquatics up 36.63 percent. Wylie adds: “As we move
towards autumn/winter, members will be wary of the potential for another wave and how this may impact on our sector. Although we managed it successfully in 2020 and as a result, we remain confident for the run-up to Christmas, especially as many customers will still consider GCA garden centres as safe places to shop, with their excellent track record of having appropriate measures in place during the pandemic.”
For further information, please call 01244 952170. Alternatively, please visit www.gca.
org.uk, or log on to
www.facebook.com/ pages/GardenCentreAssociation
www.diyweek.net
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