RANGE REVIEW: OUTDOOR LIVING
E-COMMERCE READY GARDEN FURNITURE
Manufacturer of sustainable garden furniture, EKJU is now offering a range of products to help retailers with their online sales, as well as providing stock for traditional in-store sales.
T he E-commerce
range is packaged ready for home delivery meaning they can supply the same quality
EKJU products already prepared for customer home deliveries. EKJU first launched the E-commerce range in early 2020 before the Covid- 19 pandemic changed the retail climate. This range came just in time with all sizes of retailers having to re-adjust their approach to sales. As more people were at home, spending on garden products increased and the only way to buy was online. According to AMA Research there was a 25% increase in UK gardening product purchases online in 2020. Online purchasing has never been easier, and some consumers now look to buy online first before visiting stores. With EKJU retailers can purchase best-selling furniture lines prepared in specialist home delivery transit packaging so retailers don’t need to worry about any specialist packing costs making the home delivery process quicker,
reducing delivery
times and protecting products more effectively. With some encouraging sales in the last 12 months, EKJU believe the Ecommerce range has
www.diyweek.net
never been a more relevant sales solution for the garden trade, for experienced ecommerce sellers and those who have had to adapt to distance selling.
The devil is in the detail EKJU have paid extra attention to ensure that products sold online are as dry as possible pre delivery and during transit, arriving safely to retail partners. The Ecommerce range is packaged using sturdy cardboard and strong strapping to ensure the product is kept compact during transit. Other features to make the end user experience positive include: • Air holes in the side of the box that keep the treated timber inside ventilated. • Products coming flat packed with full instructions. • Clear product labelling as standard. • Products having guided drill holes and quality fixings to aid self- assembly.
EKJU’s mission is to create SEPTEMBER 2021 DIY WEEK 21
garden furniture that is crafted with the care and attention needed to ensure the product lasts as long as it takes to regrow a new tree. Their products are constructed using FSC timber that grows in the northern European forests. This live wood is high quality and stronger due to its slow growth, ideal for use on garden furniture for its high density and durable qualities. EKJU also use Kiln drying and pressure treatment to ensure that the finished product is protected and ready to be used in outdoor environments.
Now’s the time to think online With a solid reputation and ongoing ambition to supply quality timber furniture, the Ecommerce range offers a useful sales solution for the garden trade, whether it’s for experienced ecommerce sellers or customers who have had to recently adapted their consumer offering due to social distancing. If you would like further information, please visit
www.ekju.com to get in touch.
In the 2021 garden season, Gardena launched its new modern lifestyle system for the garden: ClickUp! – one handle, endless possibilities. For the 2022 garden season, the system will be made even more versatile with new attachments and a balcony clamp. The new ClickUp! BalconyClamp allows the modern lifestyle system from Gardena to be used with even more versatility: the system is now ready to conquer the cities, too. The Gardena ClickUp! System is a versatile decorative element for outdoor areas. With five interchangeable attachments, there’s something suitable for every time of the year – and it quickly won over garden lovers during the 2021 season. The InsectHotel, the FlowerBowl, the RainGauge, the TorchFireplace and the BirdFeeder can be simply and intuitively placed on the stem, turning it into a real eye-catcher for gardens and terraces.
For the 2022 garden season,
the ClickUp! System has been expanded to include three additional attachments. The new clamp attachment for balcony railings will be of particular interest for city gardeners. This makes the Gardena ClickUp! System even more versatile and also provides a modern touch for people who like to fill their balconies with greenery. The new ClickUp! BalconyClamp is made of high-quality plastic and fits on balcony railings with square or round rails. It can be attached to the railing quickly and easily using the large adjusting screw. Just like on the handle, the different attachments can be mounted quickly and easily with a single click. It’s the perfect way to decorate your green outdoor living space to suit every season!
Further information on ClickUp! and the expanding range of quality gardening product is available online at
gardena.com
CONVENIENTLY CONVERTIBLE WITH A SINGLE CLICK
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