RETAIL UPDATE: GIMA


Indoor Hyacinth Bowl from Taylors Bulbs


Gardena Leaf and Grass Collector


DRIVING AUTUMN AND WINTER PROFITS


The Garden Industry Manufacturer’s Association (GIMA) members unveil those products that keep aim to keep garden retail tills ringing this autumn and winter.


not have to mean the end of sales within garden retail – far from it in fact! Here, GIMA members give an insight into those product categories which are expected to keep tills ringing after the summer has bid adieu.


W


Fire & water The great British winter is far from warm, meaning many households will retreat indoors until warmer days return. But for those that want to enjoy the crispness of winter, firepits and outdoor heating are a must. La Hacienda – part of the AMES UK family of brands – has added six new designs to its portfolio ahead of 2023, drawing upon current interior aesthetics to create an offering that seamlessly blends the indoors and outdoors. Sleek new designs further enhance the La Hacienda better/ best offering, whilst new globe designs offer a fresh look at this popular outdoor heating category. With cooler temperatures comes the rain and the dirt. For those wanting to keep things clean the hosepipe is the first choice. A new name in hoses launched to the market in 2022, scooping the GIMA Innovators Seed Corn Fund along the way. Qwickhose, is the new era of hose connectors. With a unique winged clamping system for quick and easy, leak-free connection, Qwickhose is UK-made fr om premium grade plastics


for


long-lasting assurance.


Westland Aftercut All-in-one Autumn


Tidying-up Durab le,


32 DIY WEEK OCTOBER 2022


hilst the traditional gar dening season may be over, autumn and winter does


PotMate


HEX Living storage solutions natural, organic doormats resists from


the coir experts, Coco & Coir, are perfect to keep muddy boots clean this autumn. Durable and absorbent these mats


the worst of


the British weather, with over 50 designs to choose from.


Recognising that autumn is a busy time in the garden, British garden equipment manufacturer Handy has announced a raft of promotional offers across a substantial range of garden machinery ideally suited to autumn tasks. Retailers can benefit from increased margins on leaf blowers, log splitters, chainsaws, hedge trimmers and more, of up to 34%.


HEX Living, the UK’s leading manufacturer of premium-quality metal sheds and garden storage, has several outdoor storage solutions, perfect for storing garden furniture and summer accessories. Each store comes with a lifetime guarantee, are completely maintenance free, British-manufactured and with a range of sizes, are suitable for a range of garden and outdoor areas. Tackling the common issue of fallen leaves, the Gardena Leaf and Grass Collector makes raking up fallen leaves and cut grass easier than ever. With the specially designed rotating brushes garden tidies are quicker and more efficient. Featuring a height adjustable collector and a large, easy-to-remove collection basket, garden debris can


EZ Border’s new Mower Edge


be easily disposed of. Supported


by eye-catching and attractive point of sale solutions, Gardena also has a library of informative and lifestyle videos and imagery for this product. Keeping potted plants safe from waterlogging during winter is the work of PotMate, with even top garden designer, Mark Lane, promoting the benefits of these simple devices on BBC’s The One Show.


Winter pampering


After a hotter than average summer, lawns are in need to extra TLC this autumn. Westland Child and Pet Friendly Lawn Revive is a natural lawn thickener, and the perfect solution for sparce and tired lawns. It improves the soil to aid germination and seed establishment, with 50% more seed to fill in patches with new grass, and includes a feed that thickens and greens lawns in three days. A more traditional option is Aftercut All-in-one Autumn which kills moss, strengthens and greens grass by building strong roots to create a hard-wearing lawn to withstand winter months. Available in a new DQP format to remind gardeners in store.


Another way to keep lawns looking their best is to add lawn edging. Primeur has added more designs to


its EZ Border range,


made exclusively from recycled rubber tyre crumb. New for 2023


includes


the new Mower Edge, which will make mowing lawn edges easier than ever. Elsewhere, Straightcurve’s garden edging solutions offer a high-quality finish which can be assembled and installed easily. Manufactured from amber weathered steel, the range also includes Flex Garden Edging, Rigid Garden Edging, Raised Garden Beds and Planter Boxes.


Gifting Taylors Bulbs has continued to evolve its bulb added value gift range ahead of autumn/winter 2022. New products include the Ceramic Indoor Amaryllis Planters, a new Indoor Hyacinth Bowl, Indoor Tulip and Narcissus Ceramic Planters and an Outdoor Narcissus & Tulip Combination planter. The Taylor Bulb gift range comprises over 30 different products and is complemented by a range of seed gift kits too.


Feed the birds


Peckish Complete wild bird food now benefits improved


from a new recipe containing a


no-mess, 12 seed blend, with more seeds to attract more birds to the garden this autumn. The plastic- free, paper packaging is the only kerbside recyclable packaging in bird care, demonstrating Peckish’s commitment to delivering a sustainable future.


www.diyweek.net


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