FOCUS FEATURE: POWER TOOLS
POWER PEOPLE D
TO THE
DK Tools has extended the range of quality power tools and accessories available under its Amtech brand with the launch of 15 new products, backed by an extensive media campaign and free POS available for retailers.
K Tools has extended its portfolio of Amtech power tools with 15 new additions to the range, including
supporting accessories. The new products
are rubber-stamped
with the usual price performance guarantee associated with the Amtech product proposition and consumers can still expect the standard two-year warranty and free end-user support.
Amtech product manager, Val Lu comments on the new additions: “Consumer adoption of power tools is on the increase and the market is set to grow over the next few years, as such, it makes complete sense for us to unlock this category growth opportunity for our trade customers. My rationale for the new range was to include very competitive features at a competitive price point – which is a win, win for both our trade customers and consumers.” DK Tools has also invested in supporting the launch with rich content that includes in-use photography and video. Retailers buying into the range can also expect free POS (point of sale) when they place their orders via the award- winning
dktools.com web portal.
“Rationale for the new range was to include very competitive features at a competitive price point.”
Ricky Johal, head of marketing and eCommerce elaborates further: “This is a key launch for the company, so we have created a campaign with the objective of breaking down barriers to entry and using humour to highlight the emotion of feeling empowered. We have also used a lo-fi production technique for the videos so that they resonate with a wider audience on our Amtech DIY YouTube channel. Additionally, the free POS is automatically added to online baskets and includes QR codes to activate the product-related content seamlessly between offline and online channels.” For more information, a trade power tools brochure is available on request or when you register to become a stockist at
dktools.com. You can also enquire via telephone on 01895 435556 or by emailing
contact@dktools.com.
www.diyweek.net OCTOBER 2022 DIY WEEK 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
