RANGE REVIEW: MERCHANDISING & POS
POS LAUNCHED TO SUPPORT LATEST LIFESTYLE GARDEN COLLECTION
Since its official launch to the market last month, Ivyline has received a phenomenal response to its new lifestyle driven garden range, including orders rolling in from the large garden centre groups.
T
o further support this growth opportunity, Ivyline has confirmed that bespoke point of sale is now available
to help drive consumer interest in this unique and stylish collection. Available as double-sided or single wall displays, these dedicated pallet displays are designed to not only make it easier for retailers to stock the latest profit- boosting offering, which includes plant support, hanging baskets and trellis, but also helps to draw the consumers’ eye from across the shop floor with inspirational and informative imagery. Slatted timber provides a neutral and nature inspired backdrop to the products, whilst optional shelving and a two or four pallet footprint provides the opportunity to create flexible and bespoke displays, with space available for hanging, wall mounted and stacked displays. When the full range is purchased, these new displays come fully stocked with the complete offering, making for a cost effective and profitable display.
Side panels feature two
different lifestyle images, with the main products USPs clearly communicated: Two-year warranty Premium quality Handmade Ethically sourced Frost resistant
Scott Thomas, Managing Director at Ivyline, says: “Launched just a few weeks ago the response to our latest collection has far exceeded expectation. We’ve received significant orders from a range of retailers, including many of the leading garden centre groups. Feedback has been positive across the board, with most remarking on the uniqueness of the designs. But more than this, retailers are impressed by the additional ‘Ivyline benefits’ that help to elevate these products and provide a real point of difference.
“These new retail display are demonstrative of our commitment to helping retailers optimise sales of our products. The right tools, coupled with the right products, equal happy customers and happy gardeners, and we believe we have got the formula right with this latest offering.”
guarantee, all products are built to last whilst bringing elegance and interesting structure to garden and allotment planting schemes. Prices range from RRP £34.99 - £59.99.
Ivyline’s new lifestyle garden collection The new lifestyle garden collection features a highly curated range of products including plant protection and supports, hanging baskets, and trellis. Each product benefits from a highly detailed handmade construction from either zinc or bronze - the latter providing a rustic patinaed look - providing choice for consumers based on their garden aesthetic. Frost resistant and benefitting from a two-year
Find out more... To add Ivyline’s new lifestyle driven grow-your-own range to your retail offering in 2023 please contact the team to discuss your stocking needs via email:
sales@ivylinegb.co.uk or call 024 7633 9180.
Further details regarding Ivyline’s AW22 and SS23 collections can be found at www.ivylinegb.
co.uk/pages/trade. A dedicated showroom at Ivyline’s HQ, Stoneleigh Park, is also open to buyers year-round. Please contact the team to book your next visit.
BURG-WÄCHTER DELIVERS ON GARDINER HASKINS PARTNERSHIP
When popular home retailer Gardiner Haskins was looking for high-end post boxes to display in its stores, Burg-Wächter stood out clearly among all its competitors. As Europe’s largest manufacturer of quality post boxes, it is the first choice for anyone looking to offer their customers an expansive range of different designs and colours. Cirencester store manager, Richard Newman, explains: “We were looking for a range of post boxes and wanted to offer our customers the best choice while maintaining our philosophy of stocking quality brands. Burg-Wächter was the clear choice for us with its well-known reputation and wide range of options – in fact, we were a bit spoilt for choice when it came to choosing which post boxes we wanted to put on display. The response has been fantastic, as the different styles and colours have been attracting lots of customers.”
Burg-Wächter’s collection of post boxes 28 DIY WEEK NOVEMBER 2022
provide stylish but practical security solutions and are manufactured from premium steel, plastic and aluminium. The weatherproof design gives customers peace of mind knowing that their post is safely protected from the British weather, with the stainless-steel range & plastic ranges ideally suited to coastal properties, where salt corrosion is a common issue. Once the postie has visited, mail can be conveniently accessed with an easy- to-open side or drop-front door, secured with a key lock. Choose from a variety of colours and styles and make your post box fit in with your style.
Newman also decided to implement Burg- Wächter’s unique rotating merchandising unit to display more post boxes effectively and to make the most of the retail space available. The units,
which are double-sided, can hold two post boxes instead of one and can be spun to allow customers to see both sides. Ideal for compact spaces, this unit allowed Richard to display twice the amount of post boxes and provide even more options for his customers. Matt Parkes, marketing manager at Burg-Wächter comments: “We are delighted to be working with Gardiner Haskins and are so glad that we were able to deliver just the products they were looking for. We
hope that this leads to a stronger partnership so that we can help more customers find their perfect security solution.” For more information on Burg-Wächter’s padlock range or any of its home security products, visit
www.burg.biz/uk or call 01274 395 333.
www.diyweek.net
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