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THE PREMIER ADHESIVE On TV & at Premier League Grounds


Get ready for the Gorilla takeover this spring


Gorilla is the brand that needs little introduction. In DIY and trade circles it’s renowned for adhesives that are as versatile as they are tough.


And to your average household member this is an unmissable brand. Bright orange, full of personality, and with products that become companions for life. (At least until they need to buy one more!) This universal appeal has cemented Gorilla as the bestselling glue and duct tape in America and the UK.


Another reason why Gorilla does so well is its marketing - by providing the glues and tapes with maximum exposure it ensures that the products are always top of mind and, that retailers will sell more. And that’s exactly what they’re planning for the run-up to Easter (with the current lockdown it could be the biggest ever Bank Holiday for DIY.)


14 DIY WEEK MARCH 2021


Gorilla is launching a huge marketing campaign in spring 2021 – so their bond with retailers is about to get even stronger. Targeting consumers


where


they’re most likely to see it, the ever- popular Gorilla Glue Clear will be on TV throughout March and April. This virtually invisible adhesive will actually be very visible to viewers, promoted in both 20 second and 10 second commercials.


Gorilla is also unleashing perimeter advertising at Premier League football grounds until the end of the season. These games are televised to millions of fans worldwide, and the products highlighted here will be Gorilla Glue and Gorilla Tape. And finally, there will also be digital activity – on YouTube, Facebook, search engines and more. To support and generate more sales of


other core products, such as Gorilla Super Glue.


With all eyes on Gorilla, this is now


a very real opportunity for retailers to secure increased sales for their store. Gorilla’s


eye-catching floor


displays, shelf-ready packaging and POS stop shoppers in their tracks and reinforce that these are glues and tapes that are tough, versatile and effective.


So surely it pays to make space for the big brand with big sales? Ready for the increased demand in DIY products this Easter, retailers should seriously consider stocking up.


Order Gorilla products today. Contact the sales team on 01257 241 319 or eusales@gorillaglue.com.


www.diyweek.net


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