RANGE REVIEW: PEST CONTROL


PEST CONTROL BRAND LAUNCHES


R RECYCLED


etailer response to these latest intr oductions has far exceeded expectations, with the new refill option


proving popular with over 29% of sales having already converted to this greener solution. The Sipcam Home & Garden team expect this conversion to grow further


in


the 2022 season as replenishment orders are prioritised throughout the buying cycle and retailers look to offer something different to those customers that prioritise minimising


plastic


Evergreen Garden Care has launched the Evergreen Academy to help garden centre employees grow their knowledge around all things Garden Care, including Compost, Lawn care, Plant Care, Weed Control, Plant Protection, Sustainability and Perfect Store. The award-winning certified course is free and accessible to any garden centre stocking Evergreen Garden Care products. The Evergreen Academy offers


staff the opportunity to develop their confidence when selling the products and advising on customer’s needs. Tricky questions surrounding lawn care, composting and weed control can throw even the most experienced garden centre employee, yet the academy could be the life saver.


www.diyweek.net


BOTTLES AND REFILL OPTIONS


In a year that saw Sipcam Home & Garden enhance its ecofective range of products with the introduction of bottles made from 100% recycled materials and refill options across the full range, it comes as no surprise that the brand has witnessed significant growth and has further strengthened its market position.


waste. Additionally, the


team believe that its firm stance on environmentally sensitive garden care products is helping retailers to stock the ecofective portfolio with confidence.


Nigel Thompson, Head of Sales at Sipcam Home & Garden says: “As experts in pioneering biotechnology, we created the ecofective brand to


provide more sustainable


products, and the recent updates to our packaging and additional refill solutions is illustrative of our commitment to furthering this into all aspects of our business.


EVERGREEN GARDEN CARE SOWS THE SEEDS OF KNOWLEDGE WITH NEW ONLINE ACADEMY


With a difficult 18 months for retail behind us, customer satisfaction is key, especially for those new lockdown gardeners emerging. In 2020, the Evergreen Academy was created to ensure garden centre employees felt confident recommending the right garden care products, leading to greater customer satisfaction. The Evergreen Academy covers


all garden care categories from Lawn Care, Compost and Plant Food to Plant Protection and Weed Control, as well as sustainability policies and how to organise and merchandise Garden Care in store and in the yard. The course is free and open to any garden centre stocking Evergreen Garden Care products. To find out more, visit www.evergreentrade.com


For us, there are no grey areas – the consumer and the planet are demanding greener alternatives – so we are making to our mission to deliver. In doing so, we are making the choice easier for retailers, as they know they are stocking a brand that does not compromise on sustainability whilst continuing to deliver products that work.”


Reducing plastic waste The ecofective refill works to reduce plastic waste by utilising 60% less plastic than large pre- diluted bottles. Each 200ml refill contains a concentrated formula that, when mixed with water, can be used to create a new ready-to-use product in an existing ecofective bottle. This means gardeners can continue using their larger bottle and simply recycle the smaller refill. Refills are currently available for ecofective’s Bug & Mildew Control, Bug Control, Plant Disease Defence, Rose Defender, Slug Defence Spray, and Organic Pour & Feed. An additional benefit of ecofective’s


refills is the fact that the smaller bottles have a reduced footprint on the shelf, helping to free up space and increase the ROI for retailers. To further support this, Sipcam Home & Garden is currently developing enhanced instore POS solutions to enable


its growing distribution


channels to confidently communicate ecofective’s eco credentials. Revised POS material expected to be made available ahead of the 2022 season will include new shelf talkers and shelf wrap around displays. The ecofective brand primarily strives to arm gardeners with very effective alternatives to conventional chemical garden


care products and, as testament to its performance, is also used by professional growers. All ecofective formulas are pesticide-free, with eye-catching packaging clearly highlighting all products as ‘child and pet safe’, helping consumers make informed decisions at point of purchase.


In addition to ecofective the wider


Sipcam Home & Garden brand portfolio includes SPOT-ON, GET OFF, FITO and Aeroxon.


Find out more


Sipcam Home & Garden is part of the Sipcam Group, one of the world’s top 20 agricultural suppliers and the only Italian company in the business of global crop protection. The family-owned group - with an annual turnover in excess of €500million - has a very impressive research and development capability, and through collaborations with universities and specialist research facilities


is pioneering


bio-technology to produce market leading control products, nutrients and bio-stimulants which will be key for the future of food production as conventional chemical technology becomes less available. Sipcam Home & Garden is now in the exciting process of making the best of its professional technology available to the amateur gardener. It has much to offer today, and with an exciting pipeline of product developments still to come will be a key part of the EU retail marketplace moving forward.


• To find out more about the product range from Sipcam Home & Garden, visit www. ecofective.uk.com.


JANUARY 2022 DIY WEEK 19


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