EVENT PREVIEW: SPRING FAIR 2022


SPRING FAIR FAVOURITES RETURN


The inspiring and unrivalled marketplace for home, gift and fashion, Spring Fair returns for 2022 with a stellar line-up of newness and much-loved favourites. It runs from 6 – 9 February 2022 at the NEC Birmingham, and will be the ultimate buyers one- stop ‘shop for shops’ for everything new and on-trend for 2022 and beyond. The reaction so far from brands and buyers is resoundingly positive.


power, leading retailers signed up include Denby Retail, John Lewis & Partners, Midcounties Coop Food, Paper


Whirligig Toys, Riley’s


Tiger, Yorkshire Willow, Garden


Centre, Evie&me Interiors, Staines & Brights, D Cutler International, and Four Sisters. “What 2021 has highlighted is the importance of reliability and retailers being able to see and touch what they are buying; one thing is clear they cannot afford another year of virtual buying. Spring Fair has been a vital cog in the retail supply chain for sourcing products and reinforcing those face-to-face relationships for many years and in 2022 it is vitally important for our industry that Spring Fair opens its doors to allow retailers to restock and buy for the year ahead. “Having


spent many months


researching the market, talking to our customers, listening, and learning, we feel confident that Spring Fair will deliver the best possible experience across its four days.” Sarah Ward, CEO, Giftware


Association, agrees that the UK retail industry should continue to trade safely at Spring Fair, saying: “The entire


retail industry has T


he key buying destinations to get excited about - home, gift and Moda - offer a treasure trove of much loved


and established favourites as well as an array of sustainable and new brands showing for the first time. Visitors will discover the most inspirational and exciting brand line-up and stock rich exhibitors, as well as the newness and sustainable products that are so key to buyers and their customers now. Look out for the BHETA Bira Village in Hall 8 to discover Bira members Connect Distribution and Toolstream.


Cross-buying opportunities With its unparalleled cross-buying opportunities, Spring Fair creates a compelling and unmissable platform for buyers to touch, feel, and experience the latest products, trends and innovations from across the UK and overseas. The depth of product and trend inspiration available at the show provides the opportunity to make unexpected discoveries. New


brands, new


launches, new products. The power in diversification is something that can only be explored at Spring


14 DIY WEEK JANUARY 2022


Fair, helping to offer customers something different, and stand out from the crowd.


Spring Fair doesn’t just showcase the newest products on the market, it curates an unmissable event where inspiration, creativity and insights are always on tap. It offers an experience that guides product discovery like no other.


Julie Driscoll, Divisional Managing


Director for Retail, Engineering and Manufacturing at Hyve Group plc says: “We are confidently planning for the show and are very much looking forward to seeing all of you there. As we always have done, we take our responsibilities around Health & Safety at our events incredibly seriously. Anyone entering into the NEC venue at Spring Fair (including those during build-up and breakdown) will need to show their valid Covid-19 Pass, or a negative result to a Lateral Flow Test taken within 48 hours. In addition, aligned to Government guidelines, all attendees will wear a face covering during the show. “As well as our responsibility to Health & Safety, we also have a huge responsibility to the many thousands of businesses that rely on us as a key part of their buying and


selling calendar. We saw a renewed energy and excitement at both Autumn Fair and Glee amongst the thousands of exhibitors and attendees. Everybody who attended the event came to do business. We


also Curated Meetings,


successfully launched delivering


over 300, 15-minute face-to-face meetings, generating hundreds of thousands of pounds of business and an incredible return on time investment for participants.


Curated Meetings After its successful trial at Autumn Fair, Curated Meetings is scaling up for its official launch at Spring Fair offering more


space, more


meetings, and more sectors. Over 300 15-minute, pre-scheduled 1:1 meetings between buyers and relevant brands based on mutual interest generated thousands of pounds of new business at Autumn Fair and the programme now includes brands across all sectors including home, gift, lifestyle, fashion, accessories and jewellery. Julie Driscoll says: “We have grown Curated Meetings exponentially for Spring Fair, incorporating all sectors of the show. Averaging £330k in buying


learned so much from the pandemic, particularly the need and desire for in-person business and buying. Spring Fair is crucial for the future of the giftware industry, not just to source products but also to facilitate and build relationships, to forge new partnerships, and to discover and drive innovation and inspiration. I have complete confidence in Hyve Group and the Spring Fair team to continue to create brilliant and safe shows and communicate best practice to everyone involved and attending them.”


More information Located in the centre of the UK at the NEC in Birmingham, Spring Fair is easily accessible for UK and International retailers to meet every February, at the very start of the buying season. Together with a comprehensive line up of exciting exhibitors you want to see, expect a vibrant hub where not only ideas flourish but community, connection and collaboration thrives.


As the buyers one-stop marketplace for everything new and on-trend for 2022, Spring Fair is the ultimate gift buying showcase. For further information please visit www.springfair.com Pre-register at www.springfair. com/visitor-registration


Keep up to date with the latest Safe & Secure Guidelines at www. springfair.com/visit/safe-secure


www.diyweek.net


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