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NHIM NEWS NHIM N


TOOLBANK BACKS ATIVE: NOW IT’S FOR RET AILERS


INITIA


Home Hardware and the Builders Merchants Federation (BMF) in support of next month’s consumer awareness initiative National Home Improvement Month, organised by supplier trade association BHET Toolbank marketing manager Nikki White said: “Recognising the importance of the Home Improvement and DIY sectors in our trading channels, T


L To els, Toolbank is To


delighted to be working alongside TA to raise the profile of National Home Improvement Month this April.We ar e giving it prominent billing on our business to business website, encouraging our retailers to


BHETA We iation BHETA. TA To oo TIME FOR RETA AT


eading tool wholesaler Toolbank is the latest business to join the ranks of Decco, Stax,


TO GET ON BOARD


take an active r ole in this important initiative to help them drive sales over the Easter holiday


ster holiday y..”


Building on last year’s week- long campaign that reached nearly 11 million consumers, the initiative has now been extended a month to maximise the retail opportunities ar ound the key Easter sales period. The month will be devoted to driving footfall and sales


of home and


garden improvement and DIY tools and consumables.


Designed to help retailers maximise consumer interest as we enter the industry’s key selling period, an array of consumer interest magazines are already planning coverage to coincide with the campaign that will run alongside radio broadcast and an extensive social media campaign Twitter,Ir,, Instagram and Facebook. home


on Tw , I BHETA TA and garden TA


improvement director Paul Grinsell said: “There is plenty more publicity to come, so retailers r eally need to get on board with their own promotions and initiatives to ensure we turn enthusiasm into sales.”


He continued: “During National Home Impr ovement Month itself, we will be encouraging consumers to ‘make one change’ to their home, and record the before-and-after transformation, with the winner set to win a substantial prize bundle. I strongly urge retailers, not only to get involved using the National Home Improvement Month promotional POS material available, but also by letting their local media know that they are part of the national campaign and posting the fact on social media.”


Retailers wanting to get involved can contact BHETA


TA directly to get


their fr ee POS packs or speak to their wholesaler


r..


The main wholesaler/distributors will be promoting the initiative to their retail customers and helping them to make the most of the ‘Love The Home You Live In’ campaign, inspiring and enabling consumers to get back into home improvement, make more of their garden and outdoor space, or have fun with new-style DIY, craft, and upcycling.Y,, craft, and upcyclin Supplier sponsors of the campaign


Yo ou Live In’ campaig w-style DIY can also ff provide promotional


material and POS to their retail customers. The r etailer pack includes all the of ficial campaign artwork including logos, posters and stickers, PR templates and social media Interested


ficial campaig suggestions.


should contact hf@bheta.co.uk receive individual promotional pack.


For further information, contact Paul Grinsell on 0121 237 1130 or pg@bheta.co.uk


retailers to


N


NHIM NEWS


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