COMMENT Harness that creative flair

No 5,852 - 08 March 2019

Editor: Fiona Garcia 01622 699 161

Assistant editor: Kiran Grewal 01622 699 155

Art editor: Paul Forster 01622 607 962

Publishing director: Paul Ryder 01622 699 105

Publication Manager: Sallie Payne 01622 699 151

Product news co-ordinator: Margaret Poole 01622 699153

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In This Issue

© 2019 Datateam Business Media Ltd. DIY Week incorporates Decor Retailing, DIY Retail Leaders, DIY Superstore, Do-It-Yourself

Retailing, Domestic Electrical Appliances,

Excellence In Garden Retailing, Excellence In Woodcare Retailing, Excellence In Timber Retailing, Excellence In Tile Retailing, Garden Retail Leaders, Garden Retailing, Hardware Merchandiser, Hardware Trade Journal, Homecentre, Home Storage Retailing, The Ironmonger, Ironmongery & Hardware, Lighting, Martineau & Smith’s Monthly Circular, Mercantile Guardian, Superstore Management, Tools Retailing, and Wholesale Leaders. No part of this publication may be reproduced by any means without prior written permission from the publishers. Every effort is made to ensure the accuracy of material published in DIY Week. However, Datateam Business Media Ltd will not be liable for any inaccuracies. The views expressed by contributors are not necessarily those of the editor or publishers. DIY Week is registered at Stationers’ Hall. ISSN 0954-8823. DIY Week is printed on environmentally friendly paper; both text paper and cover stock are elementary chlorine free and sourced from paper suppliers with a well planned environmental policy. This issue of DIY Week includes some editorial photographs provided and paid for by suppliers. Printed by Buxton Press.


The latest headlines from across the home improvement and garden sector

P11 / RANGE REVIEW: DECORATING A closer look at the category and what trends are set

to be big this year Editor, Fiona Garcia:

“People may get swept up in their vision but still need the practical items to make it happen”

Founded in 1874

As well as our fantastic shortlist of retailer finalists for the 2019 DIY Week Awards (which you will find detailed on p17-19), we also have a focus on decorating in this issue. I’ve had the pleasure of looking at lots of lovely lifestyle images and daydreaming about which room I might find an excuse to tackle next – and actually the bathroom is looking like my next project after writing this feature. We’ve got some great insights into trends and opportunities in the broad category that is decorating and hopefully there will be something to interest everyone, whatever your offer. There was also some great advice about getting consumers thinking about their decorating projects and how you can help inspire them via social media. We all know the majority of shoppers journey begins online, so why not get in there with a bit of inspiration of your own. Also, don’t be put off if you don’t have a comprehensive interiors offer because, even if you’re not stocking coral paint, wallpaper or home accessories, don’t forget to remind people you do stock paintbrushes, sugar soap, gloves and wipes and all the nitty gritty stuff they probably haven’t considered in order to get the job done. People may get swept up in their perfect décor vision but they still need the sundries and practical items to make it happen. And, just to really capture their imagination (and their eye), why not overlay that important sales message on a few aspirational décor images when you tweet or post on Facebook? Even have a bit of fun with it – I mean, hands covered in even trendiest shade of paint, still need decorator’s wipes at the end of the day. Plus, of course, as the industrial look is still on trend, it is the perfect time to push your

ironmongery offer, with exposed metal fixtures and fittings all the rage. With any hope, the nation will be decorating in force this year, so why not get creative and see if you can get in on the action?

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Published by AWARDS 2019

P17 / DIY WEEK AWARDS A rundown of this year’s retailer finalists DIY WEEK P20 / SPRING FAIR REVIEW

DIY Week reports from last months home and gift show

08 MARCH 2019 DIY WEEK 3

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