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SHOW REVIEW: SPRING FAIR


Glee, including floristry, DIY, high street retailers and independents. This event has been a showcase to promote our products to a wider audience, with buyers looking to expand their offering at the start of the new season.”


Focus on sustainability With sustainability high on the Spring Fair agenda, as well as the social consciousness of the public at large, retailers and buyers were encouraged to pledge its sustainable individual or business change as part of the event’s Power of One campaign. The initiative saw visitors and exhibitors commit to stopping the usage of single-use bottles and straws, cutting down on packaging, reusing shopping bags and more. Attendees sharing their pledges on social media alongside images of recycled furniture on display were awarded with a sustainable MyBento hydration bottle, donated by exhibitor Summit International. The increased demand from retailers to identify and supply ethically- sourced and sustainable products was further confirmed with exhibitor launches of eco solutions on offer across the show in support of this growing trend. Talking about Spring Fair’s new


sustainability


commitments, Ms


Driscoll commented: “With this year’s show we really wanted to embrace growing consumer demand for a greater choice of sustainable and ethically sourced products, with a new commitment to supporting retailers and exhibitors who want to do more for


the environment.


Those retailers looking for products aligning with this trend were able to get their hands on new products from across


the show which launched


with this very trend in mind.” Creative Products also had a focus on plastic free packaging, Mark Hall said: “We try to encourage our customers, and sometimes it’s not always possible but where we can we are trying to move away from plastic packaging, and use material that is very easy to recycle. We all read about how the oceans are getting filled up with plastic, and peEople love the initiative.” Driven by the desire to reduce the consumption of single use plastic, new brand Smidge launched 90 products which were on display at Spring Fair 2019. The range covered a wide variety of categories from ‘on the go’ through to everyday household usage. Including a unique 100% bio-degradable and recyclable formulation that means


no plastic or melamine makes it into the environment. James Robinson, Smidge marketing manager, said: “Smidge is a brand with a responsibility to offer genuine products which are a “Smidge” kinder on the environment.


It is


targeted toward the consumer that wants to reduce the use of plastic in their everyday lives.” The giftware section of Spring Fair showed particular innovation towards plastic free and eco- friendly alternatives, Churchill’s Confectionary UK sales manager Alice Plskova said: “We’ve been


As first timers to Spring Fair in 2019, ZEP says it was unsure as to what to expect from the show. Having heard good things from other companies that had attended in previous years, it says it was eager to see what Spring Fair had in store for us. The company was situated in Hall 12 which was Volume Gift and Home and say it had great success in what it had gone to the show for, which was brand awareness and new business leads. Zep says it has already booked again for 2020 and would advise to anyone who is unsure to go for it. n 01514221000 n www.zepcommercial.co.uk


Following on from a string of successful exhibitions it was another successful show for AVRON at Spring Fair 2019. The company showcased over 800 products from DIY tools, power tools, lighting, car care accessories, adhesives and sealants across its six main brands Dekton, Dekton Pro Light, Dekton Power, Maxifix, Goodyear and Montoya. Avron says it would like to thank all the visitors who took the time to come view everything it has to offer and for the positive response we received on our range. We look forward to welcoming you back at next year’s event! n 01753 639 771 n www.avrondirect.com


If there was an award for the best stand design at this year’s Spring Fair, then DK TOOLS LTD say it would have won it hands down. The concept was a great


advertisement for the Amtech brand and product range, the company says. On show was an array of DIY categories that can be used across the home, garage or garden environments. The product line up included: Power tools and accessories, as well as gardening, automotive, security and lighting amongst many others. The company says that the overall presentation of the stand was very well received and it is looking forward to working with the new leads that were generated at the show. n 01895 435 556 n sales@dktools.com


www.diyweek.net


2019 saw the launch of the new CHARLES BENTLEY plastic free range in partnership with the Marine Conservation Society. The Marine Conservation Society is the UK’s leading marine charity, working tirelessly to ensure our seas are healthy, pollution free and protected. The plastic free range consists of brooms and cleaning solutions for around the home, each made from sustainable, high-quality, natural materials. The new plastic free range will be available this spring and Charles Bentley says it is pleased to announce that the products will be stocked in Sainsbury’s and many of the UK’s leading high street retailers. This is the first of many NPDs and the company says it is looking forward to sharing its new launches and working with Spring Fair in 2020. n 01509 232757 n sales@charlesbentley.com


08 MARCH 2019 DIY WEEK 21


doing this for 30 years and we have definitely noticed a spike in demand. We’ve had a couple of people approach us specifically wanting tin for the environmentally- friendly reason and there is also a trend towards retro design and ranges at the moment. We supply a huge range of retailers, from garden centres to department stores, and we also export internationally.” The Cambridge Confectionary Company was promoting plastic free packaging made from wood pulp, with a fully certified home compostable bag, director of the company, Nigel Baker and daughter Georgie Baker said: “We’ve had a great response. This is home compostable which means it can be done easily at home. We try to do the right thing. There’s a lot of misinformation out there and we want to make it as simple as possible for people.”


The first major re-edit of the Spring Fair will see newly organised show sectors with a fresh look-and- feel, which will invigorate the way buyers source products and connect with exhibitors. As a show of confidence in the sector as a whole, the organisers have said a significant number of exhibitors have already rebooked for 2020.


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